Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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Today I’m super excited to announce two very special speakers for the upcoming We First Social Branding Seminar. The event is being held on February 1st and 2nd at the Marina Del Rey Marriot hotel in Los Angeles, and focuses on what I consider the most important business issue for any company today – how […]

Today I’m super excited to announce two very special speakers for the upcoming We First Social Branding Seminar. The event is being held on February 1st and 2nd at the Marina Del Rey Marriot hotel in Los Angeles, and focuses on what I consider the most important business issue for any company today – how …

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Havas Media just came out with an insightful new report entitled, “Meaningful Brands For A Sustainable Future.” One of the most telling aspects of the report was how it revealed the often-overlooked punitive side of the social business marketplace.  Specifically, that means the growing awareness and capacity of consumers to punish brands for their duplicitous …

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Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being made available by like-minded institutions. 1. The first resource I want to share is the …

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http://www.youtube.com/watch?v=xbaKz_nAYOo I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective on social technology. SM:  Hi I’m Simon Mainwaring, and I’m hear at IVOH at Peace Village …

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http://youtu.be/t9vK1g_I56I For-profit and non-profit partnerships are critical to the future of branding and sustainable capitalism. Yet both are facing different but complementary challenges. For-profit brands must become more purposeful if they are to be meaningful to their customers lives inspiring loyalty goodwill and profits using social media. Non-profits must become more effective storytelling that then …

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Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions as a third pillar of social change in support of government and philanthropy. Its site …

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