Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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David Shing, Digital Prophet at AOL kindly included me in Adweek and AOL’s  ‘Fueling the Future’ blog series a few weeks ago at the 2011 Cannes International Advertising Festival. He fired off a few questions about what look interesting in the future. He put together a great bunch of people and you can find all the […]

David Shing, Digital Prophet at AOL kindly included me in Adweek and AOL’s  ‘Fueling the Future’ blog series a few weeks ago at the 2011 Cannes International Advertising Festival. He fired off a few questions about what look interesting in the future. He put together a great bunch of people and you can find all the …

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Creating a shift in the practice of capitalism requires a re-framing of thinking and behavior. Often, when you talk exclusively about the changes in corporate thinking, people rightly ask for concrete, actionable examples. When you talk exclusively about practical examples or tactics, they beg the question of the changes in thinking they imply. So my …

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One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what …

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This week I’ve been exploring how brands are bringing their marketing savvy, creativity and heart to bear on pressing social issues. One exciting new example is the annoucement by Buick and General Motors Foundation of the 1100 Buick Achievers Scholarship Program, including 100 outstanding students from across the U.S. who will each receive a scholarship of up …

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In We First I promote brand and cause partnerships because they provide benefits to both parties. Building on Part 1 of this story that examined the benefits to brands, today we examine what is the benefit to a cause that partners with a company? I had the great pleasure of speaking with Mark Horvarth, founder of …

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http://youtu.be/pXtlCjG5_Wk In We First I champion brand and cause partnerships because they provide benefits to both parties. So what is the value to a brand that supports a cause and what value does a cause find in such a partnership? I recently had the pleasure of speaking to Connie Burke, of General Motors North Central …

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