Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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This morning I was reminded of one of the many reasons I believe social media is a valuable addition to our lives. In contrast to those that say social media is breeding “arm’s length intimacy” or slactivism, I believe it’s actually helping us to be more human again in the way we treat each other. […]

This morning I was reminded of one of the many reasons I believe social media is a valuable addition to our lives. In contrast to those that say social media is breeding “arm’s length intimacy” or slactivism, I believe it’s actually helping us to be more human again in the way we treat each other. …

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I’m excited to share today a new downloadable We First manifesto that is kindly being published by 800ceoRead. It’s called ‘We First: How Brands and Consumers can partner to Build a Better World.’ My hope is that the manifesto can read as many CEO’s and business leaders as possible to help make the case for …

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The launch of Google+ apps sends a powerful signal – the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for …

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In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies …

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One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start? Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. …

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I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that comes …

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