Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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Prosperity is not the wealth of a few, but the well being of many. It’s something I came to believe after seeing the damaging knock-on effect of the global economic meltdown as it cascaded from Wall Street to Main Street to people’s jobs, healthcare and happiness all around the world. Yet here we are, several […]

Prosperity is not the wealth of a few, but the well being of many. It’s something I came to believe after seeing the damaging knock-on effect of the global economic meltdown as it cascaded from Wall Street to Main Street to people’s jobs, healthcare and happiness all around the world. Yet here we are, several …

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We recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life. Markr, which launched just this past summer, was a great addition to the sponsorship roster at our 2015 Brand Leadership Summit this year, and we’re excited to share their …

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At Twitter Flight 2015, the company’s Developer Conference, newly reappointed CEO Jack Dorsey reinforced a commitment to transparency and open dialogue. From Business Insider, “Twitter stands for freedom of expression,” Dorsey declared. “Twitter stands for speaking truth to power.” From notable social movements as to #OccupyCentral and #HeforShe, Twitter, the originator of the hashtag, continues …

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Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe their brand stories in terms of global stewardship for positive social change. With 55 percent …

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In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s …

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I recently had the pleasure of keynoting at the PromaxBDA conference in New York City, attended by many of the entertainment industry’s top studio and network executives. This conference is a fantastic forum for leadership of all types in digital, social, and mobile marketing. Yet, I spoke about something slightly different, which is the role …

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