Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to read We First and to offer my thanks in advance for your support of its […]

An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to read We First and to offer my thanks in advance for your support of its …

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Today is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves. This launch film is the ultimate expression of We First. It was made possible by the …

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I wrote We First because, like many others, I was struck by the desperate need for change that was evident all around the world: the number of people who have lost their homes, jobs and livelihoods here in the United Sates; the millions of people around the world who are living below the poverty line, …

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Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. Social media has impacted how they perceive their roles, how they organize themselves internally, how they communicate to the marketplace and how they interact with their customers. Some …

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Few CEOs, CMOs or business executives are in any doubt that the business marketplace is being transformed by the impact of social media. Perhaps the most consequential change is a shift in the expectations of consumers. As an extension of the tools they now possess themselves, they are looking for different things from the brands …

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Three years ago, Kevin Kelly (author of What Technology Wants) wrote a very insightful post entitled 1000 True Fans. He explained how, for true influence, an artist doesn’t need one million followers. All he or she needs is 1000 loyal fans. The same of true of any movement for change. Today marks one week until …

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