Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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In a few hours, the Ugandan Parliament may vote on a brutal new law that carries the death penalty for homosexuality. Thousands of Ugandans could face execution for being gay. We are not defined by who we love but by how we love. Please join this powerful demonstration of love and support by signing the […]

In a few hours, the Ugandan Parliament may vote on a brutal new law that carries the death penalty for homosexuality. Thousands of Ugandans could face execution for being gay. We are not defined by who we love but by how we love. Please join this powerful demonstration of love and support by signing the …

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When you approach the daunting task of using social technology to scale social change, it’s easy to see the challenges as insurmountable. While they are significant, what you can dismiss right away are a set of limiting beliefs or myths about imagined obstacles to building a better world. Here’s a few myths I encountered in …

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No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple. I’ve spent much of the last year at conferences and events of all sizes, …

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As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers.  While that may sound simple it’s very complicated to execute. Here’s why: In a …

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In January I suggested 2011 would be the year Facebook puts all brands on notice. So far this appears to be true as Facebook is primed to become a more formidable competitor in the social media marketplace with two new announcements today. As Jason Calacanis explains in Business Insider, their current market valuation may be grossly …

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http://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives.  I’m super excited to talk to him about a new project that he just announced that is potentially transformative for …

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