Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your […]

Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your …

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The perils of using social media are now widely appreciated as PR disasters have filled the press for several years ranging from insensitive CEO remarks, wayward employee posts, and outright foolish marketing. It’s not surprising that much has been written about how to contain the damage to a brand, but little time has been devoted …

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Much has been made of the sensational new safety video created by Virgin America featuring a star-studded cast of dancers. In one fell swoop, Virgin America took the archetype of boredom, the mandatory boarding safety video, and transformed it into pure entertainment. But what they did so elegantly was to leverage the dynamic of inclusion …

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Many brands are doing surprising work today but Virgin Atlantic is one that consistently captures the attention of not only the airline industry but the media landscape at large. Last week, they did this yet again with the launch of their new safety video. As designers of one of the first interesting safety videos several …

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We First is committed to providing the best training in the world to help you become a top social brand.  So over the next three Tuesdays, we’re offering over 45 minutes of free branding training to help get you and your team get ready for 2014. In today’s first video, The Social Business Marketplace, you’ll understand exactly why you …

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