Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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Last week I had the great pleasure of catching up with a social media thought leader I really admire, Charlene Li. Founder of the Altimeter Group and author of Groundswell and Open Leadership, she’s been educating and inspiring the business world to use social technologies since they first emerged. As we head in to 2011 […]

Last week I had the great pleasure of catching up with a social media thought leader I really admire, Charlene Li. Founder of the Altimeter Group and author of Groundswell and Open Leadership, she’s been educating and inspiring the business world to use social technologies since they first emerged. As we head in to 2011 …

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httpv://www.youtube.com/watch?v=hTlrSYbCbHE The Declaration of Human Rights portrayed in this video is what each of us hope for in life. Specifically, it is what the organisation Falling Whistles, founded by Sean Carasso, is working to bring to the people of the Congo. The Democratic Republic of Congo is home to the world’s deadliest war since WWII. Over …

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This post continues on from Part 1 of my discussion with Alan Khazei, author of Big Citizenship, who explains the powerful role that citizens and social media have to play in creating change on the global stage. SM:  How do you see the dynamic between US-centric activism and global concerns playing out as smart phones …

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Social media has powerful implications for social activism that drives positive change. Last week I had the pleasure of chatting with Alan Khazei, author of Big Citizenship in which he shares the lessons he learned from building City Year, a nationwide volunteer movement in which young people give a year of service in schools and classrooms …

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httpv://www.youtube.com/watch?v=sawIuy0yqSU Today the world’s top tweeters are sacrificing their digital lives to give real life to others affected by HIV/AIDS in Africa and India. The list is a who’s who’s of social media heavy hitters including Alicia Keys, Lady Gaga, Kim Kardashian, Ryan Seacrest, Justin Timberlake, Usher, Jennifer Hudson, Khloe Karshasian, Jay Sean, Swizz Beatz, Serena Williams, …

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This week Alicia Keys launched an ingenuous campaign, conceived with TBWA/Chiat/Day New York, that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton, and his fund-raising platform Crowdrise, Alicia has enlisted the power of her celebrity to help improve the lives of children affected by AIDS in Africa and …

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