Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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httpv://www.youtube.com/watch?v=LNin34Zocgw Here is the second part of the interview I did with Rob Kramer regarding his new cause action platform, Poprule. You can watch Part One here. HAITI: SM: Rob and I were going to get together a few weeks ago, but he suddenly disappeared off to Haiti when the tragic earthquake happened.  Tell us […]

httpv://www.youtube.com/watch?v=LNin34Zocgw Here is the second part of the interview I did with Rob Kramer regarding his new cause action platform, Poprule. You can watch Part One here. HAITI: SM: Rob and I were going to get together a few weeks ago, but he suddenly disappeared off to Haiti when the tragic earthquake happened.  Tell us …

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Large and small brands are now embracing social media as a means to reach their customers but many still make easily avoidable mistakes. For instance, many persist in seeing these tools as an end in themselves rather than an extension of traditional media that has always been social in nature (whether it’s television, print or radio). …

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Not long ago I took my daughters to the Portland Children’s Museum – wonderful place – and I couldn’t help but notice this quote written on the wall above the clay making room. To me it distilled the essence of social media so I wanted to share it. The quote reads: When I make my …

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I spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well the event captured the latest expression of the marketing world. With all the excitement (and, yes, …

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This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my  social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes Cyber Grand Prix – the Nike/Livestrong Chalkbot campaign and the VW ‘Fun Theory’ fun campaign …

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There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts …

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