Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’.  Plus a synopsis of the talk with hyperlinked case studies can be found here. Thank you again […]

Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’.  Plus a synopsis of the talk with hyperlinked case studies can be found here. Thank you again …

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For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. SYNOPSIS: The advertising world is reeling from change – and it’s not just because they …

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I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is spot on and I wanted to discuss how social media can be used to rally company employees around their brand, …

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httpv://www.youtube.com/watch?v=TrC4Apvh5bs As you know I’m constantly exploring ways for brands to contribute to social change and I recently had the pleasure of chatting to Rob Kramer who has just launched an action technology platform that does just that. THE SEMANTIC WEB MEETS CAUSE MARKETING SM:  How does Poprule work?  How does it use the semantic …

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It looks like Mark Zuckerberg will continue to be everyone’s favorite punching bag this week. I’ve written earlier as to why I believe the issue is much larger than Zuckerberg or Facebook, and Robert Scoble did a great piece yesterday reminding us exactly what Mark has already achieved – to his benefit and ours – …

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httpv://www.youtube.com/watch?v=8s_HHvnecO4 Last Thursday I had the pleasure of speaking on a panel regarding the role of cultural diplomacy in bridging U.S./Muslim relations. The theme for the evening was “In The Age of Global Civilization There Is No Us or Them” and the special guest was Farah Pandith, President Obama’s Special Envoy to Muslim Communities under …

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