Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and product information. This is undoubtedly difficult for […]

One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and product information. This is undoubtedly difficult for …

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With companies of all types facing a perfect storm of social tech, social crises, and customer activism, there’s no question that how quickly your company responds to these challenges will determine whether you survive or lead the future. But how can your message stand out in this crowded, digital world? And how do you convince the naysayers …

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It’s that time of year again: the SXSW Panel Picker is live and the session I look forward to presenting is called “The New Breed of Brands That Will Lead the Future.” With companies of all types facing a perfect storm of social crises, social technologies and customer activism, this session will come at the …

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Most brands fail to build a self-sustaining customer community because they only reach out to their customers when they want something. Too many brands only connect when they need to push a specific product or offer- and then they stop talking to their customers. Not surprisingly, their community fades away and they find themselves in …

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Here’s one of the most common reasons companies fail to keep growing after they achieve some success: They fail to take their employees with them. As your company reaches scale and an expanding base of employees becomes your front line, you must clearly communicate what the company stands for and provide the right social media …

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Welcome to the customer-driven economy, where the good a company does is increasingly becoming its defining competitive advantage. While CSR, cause-marketing, and sustainability might have seemed like nice-to-dos just a few years ago, articulating how your brand brings its core values to life is now critical in terms of the reputational, employee productivity and bottom …

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