Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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httpv://www.youtube.com/watch?v=Yv82i03tvUM I got a chance to sit down with Chris Brogan at SXSW but the sound in the blogger’s lounge was so crazy loud you can barely hear a thing.  So here’s a transcription (and the video if you want to try to hear us). Chris is always gracious with his time and he shared great […]

httpv://www.youtube.com/watch?v=Yv82i03tvUM I got a chance to sit down with Chris Brogan at SXSW but the sound in the blogger’s lounge was so crazy loud you can barely hear a thing.  So here’s a transcription (and the video if you want to try to hear us). Chris is always gracious with his time and he shared great …

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The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons. Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives. Secondly, as with any new business model, there is …

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View more presentations from Simon Mainwaring. Here are my slides from Connect Now in Sydney today. The topic is: “How Non-profits think like For Profits”. I’m sharing these here because I want the seminar to be a creative exchange rather than a lecture. To that end I’ve collected a lot of examples of best practices in the social …

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Craig Davis, Chief Creative Officer at Publicis Mojo and a fellow Aussie, just launched a wonderful site to help people distinguish between good (karma) brands and bad (karma) brands. It’s called BrandKarma and it’s the first brand-centric social media platform. As you can see from the image it allows you to select companies by sector …

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As social media seemingly becomes the norm and communities become more sophisticated, it’s easy to think that users are just as excited about the future as brands. Yet human nature still requires a period of integration to accept and adopt new social tools. Ignore this fact and a brand’s best ideas and well-intended efforts can fall …

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