Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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As anyone who follows my tweets will tell you, I’m a big fan of Brian’s thinking and really enjoyed this week’s book that he wrote with industry leader, Deirdre Breakenridge, called Putting the Public Back in Public Relations. Brian and Deirdre deep dive into the future of PR techniques in the social media and web […]

As anyone who follows my tweets will tell you, I’m a big fan of Brian’s thinking and really enjoyed this week’s book that he wrote with industry leader, Deirdre Breakenridge, called Putting the Public Back in Public Relations. Brian and Deirdre deep dive into the future of PR techniques in the social media and web …

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For a long time advertising has operated on a conceit that brands and consumers were in dialogue when, in truth, brands were dictating consumer behavior, pushing messaging on the public and often exploiting their trust or gullibility. Phrases such as “We’re here to help you”, “We put you first” and notions like customer-centric companies sounded …

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Few companies launched on twitter with more bang than ad.ly. As an in-stream advertising platform that enables users to publish content and be paid for it, their arrival attracted a lot of discussion and exponential success. Sean kindly shares what they’re up to now, their new analytics tools for publishers and their plans for the …

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Twitterville is the first book in my new giveaway-extravaganza-bonanza-athon. Now I hear giveaways can get problematic so I’ll post some guidelines on my site shortly. But the goal here is just to keep going ideas flowing among us and to say thanks for your support. Here’s how it works. Every two weeks I’ll review a …

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I really appreciated the fantastic feedback on this week’s post about The Death of Corporate Websites. Lo and behold, last night I spy a quote (thanks, Frank Reed) from Anne Carelli, Digital Marketing Manager for Coke saying: “Several years ago, Coke realized that Coke.com is not their home page – it is Google.com, digg.com and …

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In the not too distant future static corporate websites will be replaced by their social equivalents. This will happen because more and more consumers are engaged in daily conversations, often involving brands, across multiple applications, platforms and networks, wholly independent of these sites. As these conversations become increasingly independent of these sites, falling traffic will …

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