For the last few weeks I’ve been working on the Entertainment Industry Foundation’s ‘I Participate’ campaign. Having worked with several non-profits, I’ve found they face a similar challenge. While raising awareness for a cause, issue or initiative was vital, getting people to actually do something was the real challenge. It’s been my experience that raising […]
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Too often online efforts raise awareness but fail to motivate behavior. Yet that’s what brands need to do whether they want to sell more widgets or change the world for the better. And when those efforts fail, brands understandably become disillusioned, cynical or suspicious of online community building. Yet they have never experienced the power […]
Read MoreLast week’s post about digital intimacy generated some great debate about how our lives have been changed by social media. It seems appropriate to look back and have some fun with what we might have lost on the way: I miss losing touch with you. I miss the challenge of trying to distil the last […]
Read MoreThere’s no doubt social media makes the world smaller – friends and family across the country and around the globe are only a click away. There’s also no doubt that as frontrunners like twitter and facebook monetize their business plans, social media will prove to be a goldmine for those left standing. What is often […]
Read MoreThe chart above does a handy job of breaking down the various choices available to us for communication. On the one hand, its easy to interpret this variety of choice as freedom, and equally easy to imagine that such freedom enriches our lives. On the other hand, the choices above (most of which did not […]
Read MoreThe acquisition of friendfeed by facebook was more than the latest battle in the war for social networking supremacy. It was a timeless lesson in creating desire. The strategic positioning of friendfeed made their brand more than desirable. It was irresistable. Here’s a few reasons why and how they did it: KNOW WHO YOUR BOSS […]
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