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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Social

May 16, 2009 by Simon Mainwaring

‘Social Media’ and ‘The Future’ are two phrases that really shouldn’t go together unless you want to set yourself up for failure. Technological change is simply too fast and organic to be predictable. That said, here’s a stab at tomorrow and, maybe, the day after… Facebook, Twitter and Friendfeed (sorry MySpace) are in a dead […]

‘Social Media’ and ‘The Future’ are two phrases that really shouldn’t go together unless you want to set yourself up for failure. Technological change is simply too fast and organic to be predictable. That said, here’s a stab at tomorrow and, maybe, the day after… Facebook, Twitter and Friendfeed (sorry MySpace) are in a dead …

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Filed Under: Social Tagged With: Facebook, FriendFeed, Future, Google, Social media, social network, Twitter

May 7, 2009 by Simon Mainwaring

Wafaa Bilal, NYU professor, Iraqi and performance artist, got famous by locking himself in a small, Chicago gallery with an automated paintball gun pointed right at him. The gun was hooked up to the Internet, and viewers at the gallery and online could shoot him with yellow paint balls from point blank range at any …

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Filed Under: Community, Social Tagged With: Iraq, Pakistan, PTSD, Social media, U.S. drones, Video games, Wafaa Bilal, War, youth violence

April 29, 2009 by Simon Mainwaring

Ben Parr @ Mashable just wrote a great piece about the launch of Social TV that allows friends on Facebook and MySpace to watch Hulu together using new Splashcast apps. These apps allow you to make micro-comments about a shows using your social network without those comments then showing up on your profile. What’s cool …

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Filed Under: Social, Technology Tagged With: HULU, Mashable, social network, Television

April 22, 2009 by Simon Mainwaring

You may die but don’t expect your digital assets to go with you. Thanks to Legacy Locker, those instant tweets have been granted immortality. The concept is simple and suddenly obvious. They protect everything you create on the internet for your trust or estate (just as you do with your car, house or retirement account). …

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Filed Under: Social, Technology, Values Tagged With: Digital asset, Social media, Twitter

April 15, 2009 by Simon Mainwaring

As our lives are increasingly consumed by Facebook pages, IM, Twitter, RSS feeds, Digg Thumbs Up’s, url shorteners, embedded HTML, emoticons and hyperlinks, there is little doubt about the premium placed on timely information. It has reached a point where the value of information seemingly diminishes in direct proportion to how old it is. As …

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Filed Under: Brands, Consumers, Social Tagged With: Community, Consumers

April 6, 2009 by Simon Mainwaring

Watching Biz Stone, Twitter Founder, on the Colbert Report I was struck by how quickly the marketing world is changing. It wasn’t long ago that a person was defined by their home and, to a lesser extent, their office space. That’s where we kept our records, pinned up photos, decorated our walls and made conscious …

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Filed Under: Social, Technology Tagged With: Biz Stone, Google, Social Networking, Twitter

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