APCO Worldwide just completed a global study into corporate and consumer relations and launched a Champion Brand Index which rates companies on their ability to inspire customers to promote their brand. APCO’s Index measures corporate brand value among more than 500 of the world’s largest corporate brands in 15 large economies that together make up nearly […]
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As We First moves into its new offices in heart of Silicon Beach in Venice, California, I wanted to share perhaps the most important item in the new space. These are the We First Values, Beliefs and Manifesto mounted on the wall. It’s amazing how important these things are to remind us what we are […]
Read MoreBiz Stone, co-founder of Twitter, just gave a fascinating interview that strikes at the heart of debates around the purpose of social media. Ever since Facebook purchased Instagram to shore up its mobile credentials in anticipation of its IPO, debate has raged as to the true intentions of such founders and whether their powerful platforms were […]
Read MoreTBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of brands due to their disposal income, tech savviness and appetite for all things new, but […]
Read MoreThe sun is finally setting on the year and I wanted to thank everyone for their support of the We First blog. These are the ten most popular posts of the year so I thought they would be of interest in case you missed any. It’s always enlightening to see which posts resonates most with […]
Read MoreThe 2102 Social Media Report from Nielsen is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. In fact, in July of 2012, users averaged 88.48 minutes, a number that jumped 58% to 121.18 minutes in July of 2012. Most importantly, however, the report justifies […]
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