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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Sustainability

March 20, 2017 by Simon Mainwaring

Amidst growing concern around climate change policy shifts, business leaders from some of the world’s largest companies are rising to the occasion and taking action to preserve the environment. The current administration proposed budget cuts that would reduce funding for the EPA by 31 percent and is expected to overturn environmental policies in an executive order that […]

Amidst growing concern around climate change policy shifts, business leaders from some of the world’s largest companies are rising to the occasion and taking action to preserve the environment. The current administration proposed budget cuts that would reduce funding for the EPA by 31 percent and is expected to overturn environmental policies in an executive order that …

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Filed Under: Government, Sustainability, Thinking Tagged With: Clean Energy, Environmental Defense Fund, EPA, General Motors, IBM, Internet of Things, Walmart

November 1, 2016 by Simon Mainwaring

With sustainability becoming the norm across almost every product category and industry, packaging sits squarely in the cross-hairs of companies working to be more responsible and accountable for our planet’s future. As much as one third of all waste in the U.S. comes from packaging and only 30% of that is recycled. This problem is …

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Filed Under: Brands, Sustainability Tagged With: Disney, Moana

October 4, 2016 by Simon Mainwaring

As businesses everywhere confront the realities of doing business in the twenty-first century, there is an increasing recognition of the need for shared value—a way of doing business that creates financial success in harmony with societal benefits. Unfortunately as you know no doubt already know, businesses typically live in competition with one another and exist …

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Filed Under: Brands, Leadership, Sustainability Tagged With: B Corps, The B Team

August 2, 2016 by Simon Mainwaring

  Since their launch in September of 2015, the Sustainable Development Goals have excited both CSR and purpose-minded communities, while also serving as a matrix of narratives that can ensure brand relevance if delivered on correctly and honestly. To review, the Sustainable Development Goals (SDGs) are 17 goals outlined by the U.N. and address key …

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Filed Under: Brands, Sustainability, Technology Tagged With: Brand Relevance, GOALS, sustainability

April 11, 2016 by Simon Mainwaring

Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its standard autopilot feature. Yet perhaps the most impressive feature of the launch is not the …

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Filed Under: Brands, Sustainability Tagged With: Brands, leadership, sustainability, Technology

February 23, 2016 by Simon Mainwaring

As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At the core, what you sell or offer is the most the fundamental representation and expression of …

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Filed Under: Brands, Sustainability Tagged With: Brands, Future, Social, sustainability

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