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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Sustainability

April 22, 2014 by Simon Mainwaring

On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve Jobs had done for an early version of ‘Here’s to the Crazy Ones’. Tim Cook […]

On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve Jobs had done for an early version of ‘Here’s to the Crazy Ones’. Tim Cook …

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Filed Under: Brands, CSR, Leadership, Purpose, Sustainability, Values Tagged With: ads, Apple, corporate purpose, sustainability

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