Technology

July 2, 2018 by Simon Mainwaring

Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content – be it online, on television, print or out of home media – today’s consumers are bombarded with advertisements. By leveraging your brand to make a measurable social impact, combined with meaningful storytelling you can build consumer trust and […]

October 16, 2017 by Simon Mainwaring

They’re digitally connected, socially conscious, and open minded. Generation Z, born after 1994, is entering the workforce and growing into its purchasing power, which is forcing brands to take note of its preferences and lifestyle. In fact, this active and engaged generation will make up 40 percent of global consumers by 2020, so now’s the […]

May 11, 2017 by Simon Mainwaring

Recently, I had the opportunity to sit down with Andrew Patterson of NBR Radio Sunday Business — New Zealand’s leading business podcast — to discuss the ever-evolving sphere of the marketplace, rapidity of transparency and access due to technological advances, and the increasing importance for businesses to operate and embrace purpose to ensure their survival. Listen […]

March 9, 2017 by Simon Mainwaring

Pokémon GO was the first breakthrough app to popularize augmented reality (AR) and has generated over 500 million sponsored site visits, illustrating the medium’s massive location-based marketing potential. The mobile Pokémon game entices users to a physical location with the lure of PokéStops and Gyms that offer gamers useful in-app items and Pokémon training centers, […]

October 21, 2016 by Simon Mainwaring

Listen to my thoughts on how Samsung can best navigate its way through this costly product & PR crisis on the BBC World Service Newshour, beginning at 30:11. Image via Flickr courtesy of user TechStage at https://flic.kr/p/oXmSoZ.

August 2, 2016 by Simon Mainwaring

Since their launch in September of 2015, the Sustainable Development Goals have excited both CSR and purpose-minded communities, while also serving as a matrix of narratives that can ensure brand relevance if delivered on correctly and honestly. To review, the Sustainable Development Goals (SDGs) are 17 goals outlined by the U.N. and address key […]