Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Technology

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Steve Jobs didn’t just launch the latest ‘must have’ consumer accessory last week. He unleashed the latest assault on everything we thought we knew as marketers. Faris Yacob responded the iPad launch with a great post about its impact on languaging. Appropriately entitled ‘The Medium Isn’t the Message’, he questioned – to paraphrase him – […]

Steve Jobs didn’t just launch the latest ‘must have’ consumer accessory last week. He unleashed the latest assault on everything we thought we knew as marketers. Faris Yacob responded the iPad launch with a great post about its impact on languaging. Appropriately entitled ‘The Medium Isn’t the Message’, he questioned – to paraphrase him – …

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Nike released a new iPhone app last week that demonstrates why they continue to be a marketing leader. Called True City, it provides unique insight into six European cities by detailing information that only people who live in that city would know. Basically, an insider’s guidebook to London, Berlin, Amsterdam, Milan, Paris and Barcelona. What’s …

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Just before the holiday break, Brian Solis, the highly respected PR strategist moved the blogosphere one step forward yet again. By launching his own app, he not only gave himself a powerful tool through which to interact with his community, but he also kicked off a trend that is likely to grow exponentially in popularity. …

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Ben Parr @ Mashable just wrote a great piece about the launch of Social TV that allows friends on Facebook and MySpace to watch Hulu together using new Splashcast apps. These apps allow you to make micro-comments about a shows using your social network without those comments then showing up on your profile. What’s cool …

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