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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Technology

August 31, 2011 by Simon Mainwaring

Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, Robert is a world authority on the future of digital media and someone I highly […]

Robert Tercek kindly invited me on his new show ‘This Week in Social Media‘ last week. As one of the world’s most prolific creators of interactive content and former President of of Digital Media at OWN: The Oprah Winfrey Network, Robert is a world authority on the future of digital media and someone I highly …

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Filed Under: Capitalism, Causes, Community, CSR, Future, Government, Non-profits, Social, Technology, Thinking, We First Tagged With: Brands, Community, Consumers, Future, non-profits, Online communities, Social media, Technology, Values, We First

August 24, 2011 by Simon Mainwaring

I’m really excited to be speaking at the Images and Voices of Hope world summit in September in New York. I wanted to share the event with you because it addresses what I think is a very important question. The theme for this year’s event is “Mind Full Media” and the conference is designed to answer …

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Filed Under: Brands, Community, Conferences, Creativity, Future, Purpose, Social, Technology, Thinking, Values, We First Tagged With: Brands, Causes, Community, Creativity, Future, Online communities, Social change, Social media, Values, We First

July 27, 2011 by Simon Mainwaring

One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what …

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Filed Under: Brands, Community, Consumers, Creativity, Future, Social, Technology, We First Tagged With: Brands, Community, Consumers, Creativity, Future, Social media, social network, Technology, We First

June 7, 2011 by Simon Mainwaring

An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to read We First and to offer my thanks in advance for your support of its …

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Filed Under: Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Purpose, Social, Technology, Thinking, We First Tagged With: Advertising, Brands, Community, Consumers, Creativity, CSR, Future, non-profits, Social change, Social media, We First

June 3, 2011 by Simon Mainwaring

I wrote We First because, like many others, I was struck by the desperate need for change that was evident all around the world: the number of people who have lost their homes, jobs and livelihoods here in the United Sates; the millions of people around the world who are living below the poverty line, …

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Filed Under: Brands, Capitalism, Community, Consumers, Globalization, Social, Technology, Thinking, We First Tagged With: Brands, Community, Consumers, Social media, We First

June 2, 2011 by Simon Mainwaring

Few CEOs, CMOs or business executives are in any doubt that the business marketplace is being transformed by the impact of social media. Perhaps the most consequential change is a shift in the expectations of consumers. As an extension of the tools they now possess themselves, they are looking for different things from the brands …

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Filed Under: Advertising, Brands, Community, Consumers, CSR, Future, Social, Technology, We First Tagged With: Advertising, Brands, Community, Consumers, CSR, Social media, Technology, We First

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