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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Technology

November 3, 2010 by Simon Mainwaring

I’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had […]

I’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had …

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Filed Under: Advertising, Brands, Creativity, Future, Technology Tagged With: Advertising, branding, Creativity, Future, Social media

October 8, 2010 by Simon Mainwaring

The Next Web wrote an intriguing post about the emerging trend of parents creating social profiles for their unborn children. This is not limited to parents that are social media devotees (guilty as charged!) In fact, a study published this week ago by Internet Security Firm AVG states 5% of babies under 2 have social …

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Filed Under: Consumers, Facebook, Future, Social, Technology Tagged With: Facebook, parents, Social media, Twitter

October 4, 2010 by Simon Mainwaring

It’s difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list – Chief Technology Adopter. For without the permission, leadership and example of a CEO, companies have almost no chance of building the online communities that will increasingly drive their profits in the future. …

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Filed Under: Brands, Capitalism, Future, Social, Technology, Values Tagged With: CEO, Future, Social media

September 23, 2010 by Simon Mainwaring

Today I’m speaking at Images and Voices of Hope, a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. …

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Filed Under: Advertising, Brands, Capitalism, Consumers, Creativity, Future, Non-profits, Philanthropy, Social, Technology, Values Tagged With: Future, IVOH, MEDIA, Social change

August 23, 2010 by Simon Mainwaring

As anyone who works in the advertising or entertainment business will tell you, their industry is undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing and most businesses are being …

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Filed Under: Advertising, Brands, Capitalism, Consumers, Economy, Future, Technology Tagged With: Brands, Consumers, fear, Technology

July 20, 2010 by Simon Mainwaring

I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as social entrepreneurs. Better yet, Scott …

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Filed Under: Causes, Creativity, Future, Technology Tagged With: NASA, Social Entrepreneurship

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