Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Thinking

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Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing […]

Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing …

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Amidst growing concern around climate change policy shifts, business leaders from some of the world’s largest companies are rising to the occasion and taking action to preserve the environment. The current administration proposed budget cuts that would reduce funding for the EPA by 31 percent and is expected to overturn environmental policies in an executive order that …

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Heineken is on a mission to “Brew a Better World” and its 2016 annual report shows how both profits and purpose are pouring from the beer manufacturer’s business. Running your company with socially and environmentally responsible principles is more than a feel-good idea, it’s a critical aspect of operating a successful business today. And many …

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There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the …

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The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, and accountability. As a result, smarter marketers and big brands are making three key strategic …

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Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe their brand stories in terms of global stewardship for positive social change. With 55 percent …

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