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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Thinking

February 13, 2011 by Simon Mainwaring

The January 25th revolution in Egypt was an incredible achievement by its people and a truly inspiring example of the power of peaceful protest. Yet the work towards an effective transition to democratic government within Egypt has just begun. Meanwhile a debate continues to rage in the blogosphere as to the exact role played by […]

The January 25th revolution in Egypt was an incredible achievement by its people and a truly inspiring example of the power of peaceful protest. Yet the work towards an effective transition to democratic government within Egypt has just begun. Meanwhile a debate continues to rage in the blogosphere as to the exact role played by …

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Filed Under: Causes, Facebook, Mobile, Social, Thinking, We First Tagged With: Egypt, Social media, We First

January 6, 2011 by Simon Mainwaring

Nike is famous for taking a leadership position on the field and in the marketplace. But what it’s just done for the entire apparel industry is both surprising and enlightening. At the turn of the year Nike released their open-source Environmental Apparel Design Tool. Developed over 7 years, the $6 million technology, by their estimates, …

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Filed Under: Brands, Capitalism, Consumers, Creativity, Globalization, Thinking Tagged With: Globalization, leadership, Nike

December 29, 2010 by Simon Mainwaring

As the year screeches to a halt I wanted to thank everyone for their comments, retweets, and feedback. Some posts resonated more than others, some start a fire storm of different opinions, and some fizzled out with a strange gurgling sound. But here’s the ten posts that were shared the most and all the  support …

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Filed Under: Advertising, Brands, Causes, Consumers, Future, Social, Thinking Tagged With: Advertising, branding, Future, Social media

December 14, 2010 by Simon Mainwaring

Building on Part 1 of my interview with Charlene Li (author of Groundswell and Open Leadership), here is Part Two in which we discuss the persistent issue of how you convince CEOs to use social media and what they can expect from doing it. SM: How do you answer people that just want to see the …

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Filed Under: Books, Brands, Consumers, Future, Social, Thinking Tagged With: Charlene Li, Open Leadership, social technology

December 12, 2010 by Simon Mainwaring

Last week I had the great pleasure of catching up with a social media thought leader I really admire, Charlene Li. Founder of the Altimeter Group and author of Groundswell and Open Leadership, she’s been educating and inspiring the business world to use social technologies since they first emerged. As we head in to 2011 …

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Filed Under: Books, Brands, Social, Thinking Tagged With: Charlene Li, Open Leadership, social technology

December 2, 2010 by Simon Mainwaring

Social media has powerful implications for social activism that drives positive change. Last week I had the pleasure of chatting with Alan Khazei, author of Big Citizenship in which he shares the lessons he learned from building City Year, a nationwide volunteer movement in which young people give a year of service in schools and classrooms …

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Filed Under: Books, Causes, Community, Consumers, Future, Government, Social, Thinking Tagged With: Big Citizenship, social activism, Social media

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