Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Thinking

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One of the remarkable ideas at SXSW this year was the cause lab organized by wecanendthis.com This is a model for idea generation whether you’re a for-profit brand, a non-profit or a foundation. Here’s how it worked. A whole bunch of people who didn’t know each other got in a room and literally brain stormed […]

One of the remarkable ideas at SXSW this year was the cause lab organized by wecanendthis.com This is a model for idea generation whether you’re a for-profit brand, a non-profit or a foundation. Here’s how it worked. A whole bunch of people who didn’t know each other got in a room and literally brain stormed …

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Today’s keynote by Twitter co-founder Evan Williams was much anticipated. Even though the fireside chat approach was too quiet for some, I found Evan Williams to be incredibly succinct and articulate. Prompted by questions from Harvard Business Review’s Umair Haque, Evan Williams distilled large changes in the branding and social media space into accessible, bite …

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Thanks to the Brookings Institute I recently had to privilege of attending the U.S./ Islamic World Forum in Qatar participating in the working group, ‘New Media in the Era of Globalization’. One of the other members of my group was Riyaad Minty, who as Head of Social Media for Al Jazeera, has been at the …

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Here Ted Sarandos, who’s already at the center of the firestorm between studios, cable companies and video stores, takes questions from the floor about the DVD business, Red Box, VOD, streaming video, the Comcast threat, piracy, cable companies and the future of Netflix. If you interested in how, why and what people will be watching, …

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Right now Netflix is at the center of a war for eyeballs and distribution being fought out between Netflix, Blockbuster, cable companies, studios and, well, pretty much everybody. Just as online technology has transformed the music business and is transforming publishing, the film business is now undergoing massive change. It seems, as ever, “there can …

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