Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does a wonderful job of articulating how the internet has heightened awareness around the world of […]

I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does a wonderful job of articulating how the internet has heightened awareness around the world of …

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http://youtu.be/eOX6CPC9GnA Last week I had the pleasure of joining other guests on This Week in Social Media with host, Robert Tercek. As always, it was a lively discussion ranging from the rise of Google+, to citizen and consumer activism, to the future of journalism. I hope you enjoy it.

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Twitter is in the process of rolling out yet another complete redesign, and this one is not only Twitter is rolling out a redesign that not only simplifies the user experience but also presents important new ways for brands to reach their customers and for customers to give feedback to brands. The simplification turns on …

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http://www.youtube.com/watch?v=zMElY6pIA08 Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m Simon Mainwaring and I’m here at IVOH in the Catskills, and I’m here with …

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httpv://www.youtube.com/watch?v=sawIuy0yqSU Today the world’s top tweeters are sacrificing their digital lives to give real life to others affected by HIV/AIDS in Africa and India. The list is a who’s who’s of social media heavy hitters including Alicia Keys, Lady Gaga, Kim Kardashian, Ryan Seacrest, Justin Timberlake, Usher, Jennifer Hudson, Khloe Karshasian, Jay Sean, Swizz Beatz, Serena Williams, …

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This week Alicia Keys launched an ingenuous campaign, conceived with TBWA/Chiat/Day New York, that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton, and his fund-raising platform Crowdrise, Alicia has enlisted the power of her celebrity to help improve the lives of children affected by AIDS in Africa and …

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