Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Many CEOs come to the idea of philanthropy and “giving back” late in their careers, once their work has served them well as the means by which to attain their desired end: achieving financial success. Roger Barnett, however, has always seen financial success as the means, not the end. He chose to go into business, he […]

Many CEOs come to the idea of philanthropy and “giving back” late in their careers, once their work has served them well as the means by which to attain their desired end: achieving financial success. Roger Barnett, however, has always seen financial success as the means, not the end. He chose to go into business, he …

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Taylor Morrison has been undergoing a quiet but unmistakable transformation. Through a series of mergers and acquisitions over the last five to ten years, it has become the nation’s fifth-largest homebuilder. In doing so, it has shifted to meet the demands of both its employees and customers. Stephanie McCarty, the company’s chief of marketing and communications, …

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The fashion industry remains infamously dirty, responsible for more annual carbon emissions than all international flights and maritime shipping combined. In fact, fashion might fall second only to oil in terms of overall environmental impact.  Rothy’s, the $1 billion leader in the “slow fashion” movement, believes that together with its brand community, it can model …

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At the beginning of May, some of the US’s most iconic and influential business leaders in Beauty and Personal Care – C-suiters, retailers, marketers, and creative minds – gathered in Key Biscayne, Florida to take an unfiltered look at the future of their industry. They talked of igniting opportunities in diversity, fostering the next generation …

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Air Company is a Brooklyn-based engineering firm that developed proprietary carbon-conversion technology that removes carbon dioxide (CO2) from the air and transforms it into impurity-free alcohols such as ethanol and methanol, which it then uses to manufacture super-green consumer goods. Air’s SKUs are in high-end vodka and cologne, as well as hand sanitizer, which Air began …

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For more than seven years, Ali Schwebel has disrupted the status quo as a managing director for Beautycounter, arguably the vanguard in the Clean Beauty movement. And “now it’s time for clean intimates,” she says, admitting she hates the word “intimates,” preferring “first layer.” In September 2021, after overcoming some self-doubt – more on that …

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