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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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February 2, 2023 by Simon Mainwaring

According to the Vegan Society, it’s more likely for a person to go to – and win at – a casino, than to be vegan. But if you ask Yonatan Golan, CEO and co-founder (with his two brothers) of Brevel, a six-year-old Israeli food tech company, that’s not for lack of interest in veganism. “Many more people are […]

According to the Vegan Society, it’s more likely for a person to go to – and win at – a casino, than to be vegan. But if you ask Yonatan Golan, CEO and co-founder (with his two brothers) of Brevel, a six-year-old Israeli food tech company, that’s not for lack of interest in veganism. “Many more people are …

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October 25, 2022 by Simon Mainwaring

In 2020 and 2021, as the twin crisis of COVID-19 and the recession overtook the world, some experts predicted that up to one out of three nonprofits were at risk of folding. But not because of donor apathy. In fact, the pandemic dramatically increased people’s consciousness of major challenges. With that awareness developed a new mandate: We must all do …

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September 29, 2022 by Simon Mainwaring

You’ve probably heard of Groupon, the company that offers discounted “deals” from local businesses on everything from manicures and oil changes to Michelin-starred restaurants and amusement parks.  But did you know that in addition to becoming a global online marketplace, Groupon has since it began in 2008 evolved as a purpose-driven company? It aims to …

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September 12, 2022 by Simon Mainwaring

Some businesses start out with a dollar and a dream. Yanni Hufnagel’s started with a dream of disrupting the way that the US drinks beverages and . . . lemons. In 2016, when the founder and CEO of the Atlanta-based Lemon Perfect Company was coaching basketball at the University of Nevada in Reno, he began a ketogenic diet routine …

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August 29, 2022 by Simon Mainwaring

Imagine using your ride-hailing app to call a car, as most of us have done anywhere from dozens to hundreds of times, and when it arrives it has no driver. While just a few years ago this scenario might have seemed like something out of a science-fiction movie, today, in several cities around the world, …

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August 19, 2022 by Simon Mainwaring

As the global climate emergency continues to worsen, people and businesses alike are finding themselves thinking more and more about our collective carbon footprint — both personal and corporate. But how many of us have thought about our environmental footprint on the actual ground on which we walk? Over the last two decades, Atlanta-based floor …

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