Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Uncategorized

by

As demand for sustainable products grows, so does the list of companies working to meet it. From clothing to beauty to home improvement, both consumers and corporations are concerned about how the items we use every day affect the health of the planet. When it comes to what we eat and drink, however, there is a unique opportunity to positively […]

As demand for sustainable products grows, so does the list of companies working to meet it. From clothing to beauty to home improvement, both consumers and corporations are concerned about how the items we use every day affect the health of the planet. When it comes to what we eat and drink, however, there is a unique opportunity to positively …

Read More

by

Many CEOs come to the idea of philanthropy and “giving back” late in their careers, once their work has served them well as the means by which to attain their desired end: achieving financial success. Roger Barnett, however, has always seen financial success as the means, not the end. He chose to go into business, he …

Read More

by

Taylor Morrison has been undergoing a quiet but unmistakable transformation. Through a series of mergers and acquisitions over the last five to ten years, it has become the nation’s fifth-largest homebuilder. In doing so, it has shifted to meet the demands of both its employees and customers. Stephanie McCarty, the company’s chief of marketing and communications, …

Read More

by

The fashion industry remains infamously dirty, responsible for more annual carbon emissions than all international flights and maritime shipping combined. In fact, fashion might fall second only to oil in terms of overall environmental impact.  Rothy’s, the $1 billion leader in the “slow fashion” movement, believes that together with its brand community, it can model …

Read More

by

At the beginning of May, some of the US’s most iconic and influential business leaders in Beauty and Personal Care – C-suiters, retailers, marketers, and creative minds – gathered in Key Biscayne, Florida to take an unfiltered look at the future of their industry. They talked of igniting opportunities in diversity, fostering the next generation …

Read More

by

Air Company is a Brooklyn-based engineering firm that developed proprietary carbon-conversion technology that removes carbon dioxide (CO2) from the air and transforms it into impurity-free alcohols such as ethanol and methanol, which it then uses to manufacture super-green consumer goods. Air’s SKUs are in high-end vodka and cologne, as well as hand sanitizer, which Air began …

Read More