Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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For more than seven years, Ali Schwebel has disrupted the status quo as a managing director for Beautycounter, arguably the vanguard in the Clean Beauty movement. And “now it’s time for clean intimates,” she says, admitting she hates the word “intimates,” preferring “first layer.” In September 2021, after overcoming some self-doubt – more on that […]

For more than seven years, Ali Schwebel has disrupted the status quo as a managing director for Beautycounter, arguably the vanguard in the Clean Beauty movement. And “now it’s time for clean intimates,” she says, admitting she hates the word “intimates,” preferring “first layer.” In September 2021, after overcoming some self-doubt – more on that …

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It’s not like WeTransfer cofounder and chief creative officer Damian Bradfield is particularly old—but he still remembers his time as an adman in the late ’90s and early ’00s when a lot of advertising media design assets traveled by motorcycle courier. The more sophisticated technology at the time was FTP – “File Transfer Protocol” – the often complex, laborious, …

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For the uninitiated – and that includes most of us – NFT stands for non-fungible token Skip ahead to the next section if you don’t need a refresher. NFTs are not cryptocurrency like Bitcoin or other decentralized digital currency, though they share in common that they are traded without agents or intermediaries via the blockchain. “Token” here …

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London-, New York-, India-, and Singapore-based Forum for the Future is a veteran non-profit that collaborates with business, government, and civil society to hasten the global shift toward a resilient and equitable future. Co-founded by Sir Jonathon Espie Porritt OBE, British environmentalist, and writer, in 1996, “Forum” operates all over the world, convening, challenging, and instigating its business and …

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Louise Vongerichten Ulukaya is the founder of Mon Coeur, an environmentally responsible retail and D2C kids’ apparel and fashion brand based out of New York. Perhaps most exciting about the advent of Mon Coeur is that it empowers kids to start making a material difference in a world on fire. To positively affect the future they’ll inherit. …

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In the previous post, I covered greed as a main erosive agent to public trust in the institution of business. I’m going to argue here that dishonesty – inauthenticity – is cut from the same cloth. It might in fact be a greater detriment to public trust. A key study revealed that, in addition to …

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