Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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In the previous post, I covered greed as a main erosive agent to public trust in the institution of business. I’m going to argue here that dishonesty – inauthenticity – is cut from the same cloth. It might in fact be a greater detriment to public trust. A key study revealed that, in addition to […]

In the previous post, I covered greed as a main erosive agent to public trust in the institution of business. I’m going to argue here that dishonesty – inauthenticity – is cut from the same cloth. It might in fact be a greater detriment to public trust. A key study revealed that, in addition to …

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Public Goods is an e-commerce website founded in 2017 by Morgan Hirsh, CEO, with Michael Ferchak, Co-Founder & Head of Product Development. It’s a Lead With We brand extraordinaire not only because it specializes in sustainable, organic, climate-friendly, and healthy personal care, household, grocery, vitamins, supplements, and pet product offerings. But because of its outsized …

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This post is the first in a series of eight that examines the bedrock beneath every Lead With We business: Trust that builds reputation, culture, sales, and loyalty during a time of crisis. Of all the institutions studied in the latest annual trust survey, US respondents report trusting business more than any other institution, at 61 …

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With 36-plus million U.S. households — more than one in four U.S. homes — tuning into the Super Bowl, brands that can afford to spend around $6.5 million for the average 30-second spot enjoy an unprecedented opportunity to communicate directly with a wide swath of consumers. They also face unprecedented scrutiny and expectations, knowing full well that many media outlets will thoroughly …

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Like everyone, I’m looking back on the last year and looking forward to the one coming up. A great place to start is here in this column and all the examples of companies and entrepreneurs driving inspiring positive change. It seems to have been an oasis of hope amid a bevy of bad news. Does …

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