Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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“We meet this year in a moment intermingled with great pain and extraordinary possibility.” “I stand here today for the first time in 20 years with the United States not at war,” President Joe Biden told world leaders in his first speech to the United Nations General Assembly on September 21. “We’ve turned the page.” But the […]

“We meet this year in a moment intermingled with great pain and extraordinary possibility.” “I stand here today for the first time in 20 years with the United States not at war,” President Joe Biden told world leaders in his first speech to the United Nations General Assembly on September 21. “We’ve turned the page.” But the …

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After “months in the making,” says Ron Jarvis, chief sustainability officer for The Home Depot, there’s a new, large-scale sustainability report from the company. It was developed in collaboration with a broad spectrum of stakeholders to respond to two kinds of their concerns: for those who want transparency, and for those who demand action. Both …

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Crisis 1: At least 2 billion people worldwide are malnourished. According to the CDC, from 1999–2000 through 2017–2018, the rate of U.S. obesity prevalence increased from 30.5% to 42.4%, with the prevalence of extreme obesity doubling to 9.2%. And those statistics are from before the impact of the pandemic compounded these troubling issues. Dietary risk …

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Davis Smith, the serial entrepreneur who cofounded the outdoor gear and apparel brand Cotopaxi with Wharton Business School buddy Stephan Jacob, and outdoor industry veteran CJ Whittaker seven years ago, had an idea that one could use a powerful company purpose to attract talent and continuously better the brand community. “Having a strong and authentic …

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XOMA Superfoods is a new brand and subsidiary of NEXE Innovations, based in British Columbia, CN. Its president and director, Ash Guglani, who co-founded NEXE in 2015, after more than a decade in the capital markets, spoke with me about the company’s Lead With We purpose thinking.

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