Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Liberty Mutual Insurance operates in 29 countries and economies today. But it didn’t begin as the household name it eventually became. With roots in Boston, it opened its doors just before WWI to provide worker’s compensation insurance. It offered its first automobile insurance policy more than a century ago—when there were only about five million […]

Liberty Mutual Insurance operates in 29 countries and economies today. But it didn’t begin as the household name it eventually became. With roots in Boston, it opened its doors just before WWI to provide worker’s compensation insurance. It offered its first automobile insurance policy more than a century ago—when there were only about five million …

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Starbucks Corporation, the American multinational headquartered in Seattle, Washington, is the world’s largest coffeehouse chain. Celebrating its 50th year in business, it boasts 400,000 associates at more than 33,000 stores in 80+ countries. Trinidad and Tobago? Yes. Uruguay? Yep. Andorra? Bahrain? Kazakhstan? You’ll find Starbucks. It famously opened two stores every day on average for …

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They didn’t set out to become cultural titans—or even to revolutionize their own industry. At the Natural Products Expo West in Anaheim, Calif. 34 years ago, Amy’s Kitchen founders Rachel and Andy Berliner debuted what they considered an imperfect vegetable pot pie prototype developed in their own kitchen. The response was prodigiously encouraging. But as …

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While diversity, equity and inclusion are paramount to attracting and retaining top talent, many companies miss the mark. When brands do implement a program, it may not actually be effective. “For so long, we looked up at largely white men and asked them how the organization is doing on diversity, equity, and inclusion,” Michael Munoz, …

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Many business observers might assume that when a company reaches the point where Alpha Foods finds itself today – six years in; 50 employees; $40 million in funding; $10 million in sales; 30-something SKUs; and 9,000 retailers offering its product – it means “the marketplace” was simply sitting there waiting for someone to just step …

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To build a purposeful business you must intertwine products, partnerships and storytelling with societal issues that go beyond your brand or industry. An excellent example of a brand weaving together these critical pillars of conscious leadership is Coolhaus. Architecture and super premium Ice Cream might seem like an unlikely combination, but Natasha Case and her …

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