Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Consumers are seeking eco-friendly alternatives to everyday products. Stagnant brands lose market share to conscious competitors that disrupt the status quo by building a better world. That’s why companies like Cleancult are so exciting. “Our mission is to bring zero waste to the masses,” Ryan Lupberger, Cleancult’s CEO & co-founder, tells We First.  The detergent […]

Consumers are seeking eco-friendly alternatives to everyday products. Stagnant brands lose market share to conscious competitors that disrupt the status quo by building a better world. That’s why companies like Cleancult are so exciting. “Our mission is to bring zero waste to the masses,” Ryan Lupberger, Cleancult’s CEO & co-founder, tells We First.  The detergent …

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Today’s consumers want to support brands that share their values. Nonprofit partnerships are an excellent way to scale your business’ social impact. They can also cultivate consumer goodwill and bring you into cultural conversations. An impressive corporate and nonprofit partnership is the Tazo Tree Corps initiative. Tazo Tea and American Forests are collaborating to create …

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How do new brands cut through the noise to win consumers’ eyeballs and purchases? In crowded industries like footwear, there’s serious competition and high stakes when it comes to building a brand. Kane Footwear is a great example of a startup growing demand and community.  By combining personal experience with passion and purpose, Kane’s early …

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Necessity truly is the mother of invention. Businesses that find ways to better meet people’s needs carve out competitive advantage and build community around their brand. An exceptional example of a business breaking the status quo is Ritual. The vitamin and supplements brand is investing in leading science and transparency to make it easy for …

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Impact is now competitive and big brands across sectors are dedicating resources into driving business growth through purpose.  But how do you authentically develop your purpose? Companies large and small, from legacy brands to scrappy startups seek the key to building a community of stakeholders that support their business and collaborate in building a better …

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Today’s consumers want to support businesses that make a positive contribution in the world. With so many companies vying for people’s attention and dollars, it can be a challenge for a startup to gain traction.  “If you have a real business opportunity and you’re addressing a true need, you will find a way,” Marc Washington, …

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