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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Purpose At Work: How Lynne Twist Inspires Purpose Through Ancient Wisdom

April 12, 2021 by Simon Mainwaring

Perspective, foresight and purpose are qualities that every founder and executive must foster to succeed in today’s marketplace. Lynne Twist, co-founder of Pachamama Alliance and founder of the Soul of Money Institute, has an unique ability to spark those qualities in leaders. Her work has brought her into the inner circles of the likes of […]

Perspective, foresight and purpose are qualities that every founder and executive must foster to succeed in today’s marketplace. Lynne Twist, co-founder of Pachamama Alliance and founder of the Soul of Money Institute, has an unique ability to spark those qualities in leaders. Her work has brought her into the inner circles of the likes of …

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Filed Under: Uncategorized Tagged With: Inspiration, leadership, soul, wisdom

Purpose At Work: How Aspiration Is Disrupting The Financial Services Industry

April 6, 2021 by Simon Mainwaring

The beauty of capitalism is that innovative companies can shift the status quo and transform what is possible. While often abused, when done with purpose these transformations can create strides for humanity and our planet. An excellent example of a brand changing what’s possible in terms of impact is Aspiration, a truly disruptive financial services …

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Filed Under: Uncategorized Tagged With: aspiration, financial, industry, leadership

Purpose At Work: Forum For The Future CEO Sally Uren Talks Transformation

March 29, 2021 by Simon Mainwaring

Collaborative leadership is essential to cultivating an abundant and flourishing world. Organizations that build community and cultural conversations around a higher purpose are rewarded with goodwill and loyalty. Forum For The Future is setting a prime example of how to bring partners from the business, government and nonprofit sectors together to create a meaningful shift towards a …

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Filed Under: Uncategorized Tagged With: forum of the future, leadership, Responsibility

Purpose At Work: How Poppi Leverages Purpose To Bring Health To Soda

March 22, 2021 by Simon Mainwaring

Businesses that tackle pain points and meet consumer needs in new ways can gain market share and loyalty. A brand that’s driven to disrupt the carbonated beverage category is Poppi.  The company packs prebiotic health benefits with natural sweeteners to produce a low sugar alternative to traditional soda pop. “I was interested in what food …

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Filed Under: Uncategorized Tagged With: Brand Growth, healthy, purpose, sustainability

March 15, 2021 by Simon Mainwaring

Behavior change is one of the most powerful and most challenging levers we have to catalyze the growth of a healthy and prosperous future. Brands that solve for society’s most challenging issues build community and a loyal customer base. A brand doing a great job growing the plant-based food movement is Bolthouse Farms. “If we …

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Filed Under: Uncategorized Tagged With: environment, movement, purpose, Responsibility, sustainability

March 9, 2021 by Simon Mainwaring

Ground breaking technologies are few and far between. When a company does transform what is possible to advance humanity and also gain market share and profitability, it warrants attention. An excellent example of a business disrupting their industry and breaking boundaries is Modern Meadow. Through entrepreneurial drive, scientific innovation and purposeful partnerships, the biofabrication company …

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Filed Under: Uncategorized Tagged With: Corporate Social Responsibility, innovation, Social Entrepreneurship, sustainability

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