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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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December 15, 2020 by Simon Mainwaring

Global struggles necessitate collaborative leadership. Whether its beating COVID-19, alleviating poverty or mitigating climate change, the challenges we face are too great for any one person or organization.

Global struggles necessitate collaborative leadership. Whether its beating COVID-19, alleviating poverty or mitigating climate change, the challenges we face are too great for any one person or organization.

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Filed Under: Uncategorized Tagged With: Interface, purpose

December 1, 2020 by Simon Mainwaring

Business leaders across sectors are transforming the way they work to integrate into the “new normal” posed by the novel coronavirus. The pandemic poses even greater challenges to brands historically reliant on in-person interactions.

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Filed Under: Uncategorized Tagged With: covid, CSR, purpose

November 25, 2020 by Simon Mainwaring

Conscious consumers want to support companies that do good. That said, they are increasingly attuned to discerning between brands that pay lip service to purpose and those that walk the talk. A business doing an exemplary job integrating purpose throughout its value chain is Dockers.

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Filed Under: Uncategorized Tagged With: conservation, sustainability

November 25, 2020 by Simon Mainwaring

Purpose has become competitive. While there’s a lot of good coming from the cohort of impact-driven businesses, it is increasingly difficult for companies to carve out a competitive advantage while making real change.

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Filed Under: Uncategorized Tagged With: purpose, unilever

November 17, 2020 by Simon Mainwaring

Business leaders that innovate around impact can disrupt categories, gain market share and scale growth. That’s certainly the case for Adam Lowry, the former co founder of Method and is now executive chairman of Ripple Foods.

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Filed Under: Uncategorized Tagged With: growth, impact

November 11, 2020 by Simon Mainwaring

What influences one company to invest in real impact and another to pay lip service to purpose? “As much as leadership might want to do something, if the capital doesn't want it to happen, it's probably not going to,” Sunny Vanderbeck, Co-Founder and Managing Partner of Satori Capital tells We First.

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Filed Under: Uncategorized Tagged With: profit, sustainability

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