Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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This latest chapter into Land O’Lakes expansive history begins when career marketing expert Heather Malenshek joined the Twin Cities-based Land O’Lakes team as Senior Vice President and Chief Marketing Officer “in the middle of COVID. So, fun times.” One thing Malenshek has championed from the beginning is that Land O’Lakes is more than your favorite […]

This latest chapter into Land O’Lakes expansive history begins when career marketing expert Heather Malenshek joined the Twin Cities-based Land O’Lakes team as Senior Vice President and Chief Marketing Officer “in the middle of COVID. So, fun times.” One thing Malenshek has championed from the beginning is that Land O’Lakes is more than your favorite …

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Here are three not-so-fun facts that seriously concern anyone paying attention to the many crises caused by our culture of overconsumption: Now: What’s one thing that all three of those highly troubling truths have in common? If you guessed waste, you’re right on the money — and if you guessed wasted single use products, you …

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About 10 years ago, when Brett Hagler was only 24 and relatively unfamiliar with the facts on the ground in the developing world, he took his first trip to Haiti. There he saw firsthand the terrible challenges and choices occasioned by a lack of adequate housing. “Obviously, Haiti, it’s a very dramatic, arresting example,” says Hagler. But …

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One of her favorite things about entrepreneurship, says Katlin Smith, Founder and CEO of better-for-you baked goods company Simple Mills “is that there’s always a new problem to be had, always a new thing to learn.” Smith left a successful consulting career in 2014 to start Simple Mills as a way to “harness the power of food to …

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The company’s “forever” bottles, shakers, and tins are 100 percent plastic-free, compostable paper-based products. Its “clean” ingredients are safe around children and pets and powerfully effective (with 90K+ 5-star reviews). And all of it saves consumers money — because there’s no cost for plastics or water fillers. In 2010, Sarah Paiji Yoo and John Mascari sat next to each …

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In July 2010, the United Nations (UN) General Assembly recognized clean drinking water as a basic human right. The UN requires that each government provide citizens with safe, sufficient, accessible, and affordable water. In 2021, the former Nestlé Waters NA company was sold and changed its name to BlueTriton Brands, more than a mere nod to …

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