Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Legacy can be both a gift and a burden. For heritage outdoor brands, the pressure to stay relevant has never been greater. Amid accelerating climate change, digital disruption, and shifting consumer values, Obermeyer is redefining longevity – not by abandoning its heritage, but by thoughtfully evolving its core without compromise. Now under the leadership of […]

Legacy can be both a gift and a burden. For heritage outdoor brands, the pressure to stay relevant has never been greater. Amid accelerating climate change, digital disruption, and shifting consumer values, Obermeyer is redefining longevity – not by abandoning its heritage, but by thoughtfully evolving its core without compromise. Now under the leadership of …

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While denim remains a primary component of global fashion at every price point, don’t let its ubiquity and casual vibe fool you. According to environmental and workplace safety experts, denim conceals behind its iconic blue fabric a host of toxic chemical pollutants and processes, as well as gross water overuse, all of which degrade the environment and put workers …

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Let’s be honest,” says James Thornton, CEO of Intrepid Travel. “The travel industry has lied to people for decades.” It’s a sharp opening to a conversation about sustainability. But it cuts to the heart of what makes Intrepid unique. Thornton isn’t trying to posture. He’s not gesturing vaguely at “eco-consciousness” or recycling platitudes about purpose. …

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Fourteen years ago, Ashley Tyrner Dolce found herself a single mother dependent on food stamps to feed herself and her six-year-old daughter.  Dolce parlayed that personal challenge into a plan to help solve a more global problem: She founded FarmboxRx in 2014 to help ameliorate food insecurity, which directly affects about 20 million people in the US, while at the …

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On its launch day in 1995, eBay (then known as AuctionWeb) listed its first item: a broken laser pointer. Founder and board member Pierre Omidyar had created the site over that year’s Labor Day weekend. He was surprised when the item sold—for $14.83. Years later, self-described “electronics geek” Mark Fraser from Salt Spring Island, Canada, surprised Omidyar for eBay’s 20th birthday celebration by coming …

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Since its founding in a cellar on Sweden’s High Coast in 1960, the durable outdoor gear brand Fjällräven has made a name for itself by its sustainability mission and accomplishments. Over the decades, it’s expanded its global retail footprint as well as its dedication to repairing its own worn gear for continued reuse.  Last year, it …

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