Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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On a Friday in late January, ZICO Coconut Water CEO Chris Gallant made his way from LA-area firehouse to LA firehouse, handing out ZICO’s flagship hydration beverage. Amid a lot of opportunistic corporate “giving” in the wake of the devasting wildfires, ZICO’s action stood among the earnest and true. Giving out of gratitude, with nothing expected in […]

On a Friday in late January, ZICO Coconut Water CEO Chris Gallant made his way from LA-area firehouse to LA firehouse, handing out ZICO’s flagship hydration beverage. Amid a lot of opportunistic corporate “giving” in the wake of the devasting wildfires, ZICO’s action stood among the earnest and true. Giving out of gratitude, with nothing expected in …

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In the international footwear market race, competition is always snapping at your heels. Irvine, California’s OluKai stays ahead not only because of its high-quality products but also for its unwavering commitment to contribution, culture, and community. It was founded in 2005 by industry veterans in Hawaii who wanted to create a premium sandal that people could wear …

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“Let’s talk about the status quo of fish today,” says Saif Khawaja, founder and CEO of Seremoni. “When you walk into any mass market retailer, the fish you’re buying there were killed by being brought onto the deck of the boat and left to flop around, hitting the deck, suffocating and asphyxiating.” “The experience of …

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With total revenue of $20+ billion, Houston’s WM (formerly, Waste Management) is the largest recycler of post-consumer materials in North America. For more than fifty years, WM has played an important role in keeping its communities clean and safe, says Tara J. Hemmer, Senior Vice President & Chief Sustainability Officer. Since she started at WM a quarter of …

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New Belgium Brewing, North America’s largest craft beer platform, relies on major operations in Asheville in Western North Carolina. After suffering catastrophic destruction from Hurricane Helene this fall, it reopened its Asheville brewery doors on December 16. The disaster tested the company’s leadership team—and stakeholder capitalism mission. “We’re still dealing with the Asheville flooding crisis,” says Shaun Belongie, …

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Are you one of those people who pre-heats the water in their dishwasher by running the hot water tap? Unnecessary with a modern appliance, says Tara Helms, Dir. of Sustainability, Electrolux Group NA. “There’s a belief that the dishwasher can’t heat the water enough to sanitize and clean your dishes … interesting because dishwashers are designed to do …

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