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October 29, 2020 by Simon Mainwaring

Successful business leaders know when to take calculated risks that can lead to profitable rewards. Innovative companies pioneer uncharted territory in terms of products to gain market share. Purposeful trailblazers push the boundaries around impact to foster goodwill.

October 23, 2020 by Simon Mainwaring

If humanity is going to manifest a sustainable future, companies must join governments and nonprofits in transforming our economy. While individualized actions are necessary, we need widespread collaboration to truly shift the needle.

October 12, 2020 by Simon Mainwaring

Today’s corporate leaders realize that purpose is essential to starting and growing a business. That said, purpose alone won't make your business successful. It is the integration of impact, quality products, customer service and meaningful storytelling that allows brands to gain a competitive advantage.

September 30, 2020 by Simon Mainwaring

Through hard times and good, brands that cultivate meaningful relationships with key stakeholders survive and thrive. That’s the case with youth culture mainstay, Vans.

September 22, 2020 by Simon Mainwaring

Strong communities build strong businesses and a strong economy. Companies that cultivate community development strengthen stakeholder bonds and financial opportunity. By supporting others to live their best life, especially during a crisis, you will be rewarded with consumer loyalty and goodwill.

September 22, 2020 by Simon Mainwaring

Consumers, employees and investors expect brands to contribute to building a better world, but will that influence the world’s largest social network to change its policies?