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October 12, 2020 by Simon Mainwaring

Today’s corporate leaders realize that purpose is essential to starting and growing a business. That said, purpose alone won’t make your business successful. It is the integration of impact, quality products, customer service and meaningful storytelling that allows brands to gain a competitive advantage.

Today’s corporate leaders realize that purpose is essential to starting and growing a business. That said, purpose alone won't make your business successful. It is the integration of impact, quality products, customer service and meaningful storytelling that allows brands to gain a competitive advantage.

September 30, 2020 by Simon Mainwaring

Through hard times and good, brands that cultivate meaningful relationships with key stakeholders survive and thrive. That’s the case with youth culture mainstay, Vans.

September 22, 2020 by Simon Mainwaring

Strong communities build strong businesses and a strong economy. Companies that cultivate community development strengthen stakeholder bonds and financial opportunity. By supporting others to live their best life, especially during a crisis, you will be rewarded with consumer loyalty and goodwill.

September 22, 2020 by Simon Mainwaring

Consumers, employees and investors expect brands to contribute to building a better world, but will that influence the world’s largest social network to change its policies?

September 22, 2020 by Simon Mainwaring

From high growth startups - like Harry’s - to global enterprises - like Home Depot, today’s top companies are thinking and acting in ways that better the lives of all stakeholders. In short, they lead with we. That’s because purpose has become such a core business driver that it’s quickly becoming table stakes, if not, competitive.

September 9, 2020 by Simon Mainwaring

Businesses that marry purpose with profit shape meaningful narratives, build bonds with consumers and carve out a competitive advantage. An excellent example of a company driving growth through impact is Olivela.