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September 22, 2020 by Simon Mainwaring

Strong communities build strong businesses and a strong economy. Companies that cultivate community development strengthen stakeholder bonds and financial opportunity. By supporting others to live their best life, especially during a crisis, you will be rewarded with consumer loyalty and goodwill.

September 22, 2020 by Simon Mainwaring

Consumers, employees and investors expect brands to contribute to building a better world, but will that influence the world’s largest social network to change its policies?

September 22, 2020 by Simon Mainwaring

From high growth startups - like Harry’s - to global enterprises - like Home Depot, today’s top companies are thinking and acting in ways that better the lives of all stakeholders. In short, they lead with we. That’s because purpose has become such a core business driver that it’s quickly becoming table stakes, if not, competitive.

September 9, 2020 by Simon Mainwaring

Businesses that marry purpose with profit shape meaningful narratives, build bonds with consumers and carve out a competitive advantage. An excellent example of a company driving growth through impact is Olivela.

September 4, 2020 by Simon Mainwaring

Today’s business leaders combine growth with impact to build a loyal following and a better world. An excellent example of a brand incorporating purpose into its long term business strategy is Harry’s.

August 25, 2020 by Simon Mainwaring

How do you gain recognition and market share in a crowded industry? Brands that look beyond product and put purpose first differentiate themselves from the competition.