Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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All entrepreneurs want to know how to get people to try and to purchase their products. Whenever a brand launches a new product they must inspire consumers to change their behavior. Behavior change is one of the most coveted yet challenging feats for business leaders. A brand doing an excellent job inspiring behavior change is […]

All entrepreneurs want to know how to get people to try and to purchase their products. Whenever a brand launches a new product they must inspire consumers to change their behavior. Behavior change is one of the most coveted yet challenging feats for business leaders. A brand doing an excellent job inspiring behavior change is …

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Perspective, foresight and purpose are qualities that every founder and executive must foster to succeed in today’s marketplace. Lynne Twist, co-founder of Pachamama Alliance and founder of the Soul of Money Institute, has an unique ability to spark those qualities in leaders. Her work has brought her into the inner circles of the likes of …

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The beauty of capitalism is that innovative companies can shift the status quo and transform what is possible. While often abused, when done with purpose these transformations can create strides for humanity and our planet. An excellent example of a brand changing what’s possible in terms of impact is Aspiration, a truly disruptive financial services …

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Collaborative leadership is essential to cultivating an abundant and flourishing world. Organizations that build community and cultural conversations around a higher purpose are rewarded with goodwill and loyalty. Forum For The Future is setting a prime example of how to bring partners from the business, government and nonprofit sectors together to create a meaningful shift towards a …

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Businesses that tackle pain points and meet consumer needs in new ways can gain market share and loyalty. A brand that’s driven to disrupt the carbonated beverage category is Poppi.  The company packs prebiotic health benefits with natural sweeteners to produce a low sugar alternative to traditional soda pop. “I was interested in what food …

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Behavior change is one of the most powerful and most challenging levers we have to catalyze the growth of a healthy and prosperous future. Brands that solve for society’s most challenging issues build community and a loyal customer base. A brand doing a great job growing the plant-based food movement is Bolthouse Farms. “If we …

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