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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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September 22, 2020 by Simon Mainwaring

Consumers, employees and investors expect brands to contribute to building a better world, but will that influence the world’s largest social network to change its policies?

Consumers, employees and investors expect brands to contribute to building a better world, but will that influence the world’s largest social network to change its policies?

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Filed Under: Uncategorized Tagged With: movement, sustainability

Purpose At Work: How Omaze Reinvented Philanthropy To Unlock Exponential Growth And Impact

September 22, 2020 by Simon Mainwaring

From high growth startups - like Harry’s - to global enterprises - like Home Depot, today’s top companies are thinking and acting in ways that better the lives of all stakeholders. In short, they lead with we. That’s because purpose has become such a core business driver that it’s quickly becoming table stakes, if not, competitive.

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Filed Under: Uncategorized Tagged With: growth, omaze, Philanthropy, sustainability

September 9, 2020 by Simon Mainwaring

Businesses that marry purpose with profit shape meaningful narratives, build bonds with consumers and carve out a competitive advantage. An excellent example of a company driving growth through impact is Olivela.

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Filed Under: Uncategorized Tagged With: CSR, Education, growth, purpose, retail

September 4, 2020 by Simon Mainwaring

Today’s business leaders combine growth with impact to build a loyal following and a better world. An excellent example of a brand incorporating purpose into its long term business strategy is Harry’s.

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Filed Under: Uncategorized

Purpose At Work: How Alleyoop Disrupts The Beauty Industry By Empowering Women

August 25, 2020 by Simon Mainwaring

How do you gain recognition and market share in a crowded industry? Brands that look beyond product and put purpose first differentiate themselves from the competition.

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Filed Under: Uncategorized Tagged With: beauty, purpose

August 20, 2020 by Simon Mainwaring

Necessity is the mother of invention. Brands that turn challenges into opportunities come out as winners. Modern Market is an excellent example of a company that’s confronting coronavirus difficulties with innovation.

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Filed Under: Uncategorized

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