Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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In today’s highly competitive market, brands that deliver quality goods and give back to the planet have a competitive edge. Consumers want to feel like they’re part of the solution by leveraging their purchasing power for the greater good.  A brand that’s weaving purpose into its business strategy to scale both profits and purpose is […]

In today’s highly competitive market, brands that deliver quality goods and give back to the planet have a competitive edge. Consumers want to feel like they’re part of the solution by leveraging their purchasing power for the greater good.  A brand that’s weaving purpose into its business strategy to scale both profits and purpose is …

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Brands across the spectrum are positioning themselves as purpose-driven leaders. In this environment, how can a company stay true to their unique reason for being and give back in authentic ways that distinguishes it from the competition? It’s not about being the agent of change but rather creating a platform for others to drive meaningful …

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Brands that ignite behavior change earn a reputation as leaders. Changing behavior doesn’t only mean getting consumers to try new products. It also means inspiring people to join social movements to build a better world. Gilead Sciences is an excellent example of a company working towards societal behavior change. Its commitment to HIV awareness, care …

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Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world. A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant …

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Walmart is leveraging its presence in communities across the country to inspire acts of kindness, both large and small. As Chief Customer Officer, Janey Whiteside says, “Acts of kindness can be anything — picking up trash in your local park, supporting a local shelter, or even just buying a cup of coffee for a stranger.” …

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While the Hilton brand has a founding legacy, sustainability goals and community impact work, the company is now leveraging its heritage to bring its purpose to life through a digital video series called Room 702.    Room 702 highlights Hilton team members living up to the legacy of John Lennon and Yoko Ono’s ‘Bed-In for Peace’ …

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