Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world. A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant […]

Brand-fueled movements connect consumers with the causes they care about and move the needle on impact. By bringing together people, purpose and products, brands gain consumer goodwill, earned media and build a better world. A great example of a brand that’s building a movement is Timberland. The footwear and apparel brand announced it will plant …

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Walmart is leveraging its presence in communities across the country to inspire acts of kindness, both large and small. As Chief Customer Officer, Janey Whiteside says, “Acts of kindness can be anything — picking up trash in your local park, supporting a local shelter, or even just buying a cup of coffee for a stranger.” …

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While the Hilton brand has a founding legacy, sustainability goals and community impact work, the company is now leveraging its heritage to bring its purpose to life through a digital video series called Room 702.    Room 702 highlights Hilton team members living up to the legacy of John Lennon and Yoko Ono’s ‘Bed-In for Peace’ …

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This post is the first in a series of discussions with top corporate leaders around the purposeful initiatives and innovations they shared at the Social Innovation Summit in Los Angeles this June. The Social Innovation Summit is a rallying point for some of the world’s biggest change makers including representatives from Nike, Tesla, Google and …

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Humanity is facing global challenges. Issues such as the climate crisis, loss of biodiversity and plastic in the ocean are challenging business, society and our future. In addition to the efforts of governments and the nonprofit sector, humanity needs visionary business leaders to find solutions to these pressing issues. Yet while consumers want to support …

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