Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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One of her favorite things about entrepreneurship, says Katlin Smith, Founder and CEO of better-for-you baked goods company Simple Mills “is that there’s always a new problem to be had, always a new thing to learn.” Smith left a successful consulting career in 2014 to start Simple Mills as a way to “harness the power of food to […]

One of her favorite things about entrepreneurship, says Katlin Smith, Founder and CEO of better-for-you baked goods company Simple Mills “is that there’s always a new problem to be had, always a new thing to learn.” Smith left a successful consulting career in 2014 to start Simple Mills as a way to “harness the power of food to …

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The company’s “forever” bottles, shakers, and tins are 100 percent plastic-free, compostable paper-based products. Its “clean” ingredients are safe around children and pets and powerfully effective (with 90K+ 5-star reviews). And all of it saves consumers money — because there’s no cost for plastics or water fillers. In 2010, Sarah Paiji Yoo and John Mascari sat next to each …

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In July 2010, the United Nations (UN) General Assembly recognized clean drinking water as a basic human right. The UN requires that each government provide citizens with safe, sufficient, accessible, and affordable water. In 2021, the former Nestlé Waters NA company was sold and changed its name to BlueTriton Brands, more than a mere nod to …

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When David Gray joined the Board of FedUp Foods, PBC in 2019, the company’s purpose was already alive and well, but operating, as he puts it, on a “subconscious” level. When Gray became CEO in 2023, he set out to prioritize the importance of “putting together an employee value proposition within that purpose, tying it to who we …

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Ninety-nine percent of the partnership opportunities that nine-year-old women’s fashion workwear brand Argent considers never get a yes. “We’ve been really, really intentional with our collaborations,” says CEO and founder Sali Christeson. Argent sells a functional lineup of trousers, blazers, dress tops, outerwear, and other fashion for working women through an online shop and some brick-and-mortar stores. Argent …

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Tennis was Richard Sandoval’s first love. He played professionally on the satellite circuit for several years after college, including against the likes of Sampras and Agassi. Eventually, though, he realized he “had to find a career because I was not going to make money on the circuit,” Sandoval recounts. “I either had to go teach tennis …

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