Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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When David Gray joined the Board of FedUp Foods, PBC in 2019, the company’s purpose was already alive and well, but operating, as he puts it, on a “subconscious” level. When Gray became CEO in 2023, he set out to prioritize the importance of “putting together an employee value proposition within that [purpose], tying it to who we […]

When David Gray joined the Board of FedUp Foods, PBC in 2019, the company’s purpose was already alive and well, but operating, as he puts it, on a “subconscious” level. When Gray became CEO in 2023, he set out to prioritize the importance of “putting together an employee value proposition within that purpose, tying it to who we …

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Ninety-nine percent of the partnership opportunities that nine-year-old women’s fashion workwear brand Argent considers never get a yes. “We’ve been really, really intentional with our collaborations,” says CEO and founder Sali Christeson. Argent sells a functional lineup of trousers, blazers, dress tops, outerwear, and other fashion for working women through an online shop and some brick-and-mortar stores. Argent …

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Tennis was Richard Sandoval’s first love. He played professionally on the satellite circuit for several years after college, including against the likes of Sampras and Agassi. Eventually, though, he realized he “had to find a career because I was not going to make money on the circuit,” Sandoval recounts. “I either had to go teach tennis …

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More than 24 billion pairs of shoes are produced each year, with up to 95 percent likely to end up in landfill — often within just 12 months of purchase. Vivobarefoot is putting its foot down to stop that kind of waste. Founded in 2012 by eco-conscious shoe pioneer, Galahad Clark, and his cousin and childhood best friend, Asher …

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In partnership with its suppliers, the Sebastopol, California-based organic tea company, Traditional Medicinals® (TM), recently conducted an impact assessment of its supply chain following the Natural Capital Protocol (NCP). The NCP is a decision-making framework that enables organizations to identify, measure, and value their direct and indirect impacts and dependencies on natural resources. Says TM’s …

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As a younger man, Yves Potvin found himself cycling across North America, from Montreal to Vancouver. He intended to work in architectural design. “I didn’t find my place there,” says Potvin. Potvin describes himself as receptive to messages from the universe, a lot like a radio with a fine-tune dial. “So, when a friend said, …

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