Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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If you’ve ever tried to buy or sell used furniture online, you know how frustrating and time-consuming it can be. You have to deal with unreliable sellers or buyers, low-quality products, high shipping costs, and the guilt of contributing to waste and pollution. But what if there was a better way to furnish your home […]

If you’ve ever tried to buy or sell used furniture online, you know how frustrating and time-consuming it can be. You have to deal with unreliable sellers or buyers, low-quality products, high shipping costs, and the guilt of contributing to waste and pollution. But what if there was a better way to furnish your home …

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In the heart of the über-competitive tequila industry, where tradition and innovation intertwine, it’s hard for a brand to stand out, not only for its exceptional spirits but also for an unwavering commitment to sustainability and positive community impact. This is a challenge 818 Tequila took head on as an award-winning, premium tequila brand founded …

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The average US produce travels thousands of miles from farm to plate, contributing to environmental challenges and food insecurity. Vertical Harvest, a pioneering commercial-scale greenhouse company, aims to revolutionize the agricultural landscape by growing food for communities, by communities, and fostering brighter futures for those who live within them. Conceived in 2010 and founded in 2016 by …

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Monin, Inc., a third-generation family-owned global company, has been a key player in the flavoring industry since its founding in France in 1912. With headquarters in Clearwater, Florida, Monin oversees sales and operations throughout North America, South America, and the Caribbean.  The company manufactures and distributes a wide range of syrups, fruit purées, liqueurs, and …

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Longtime specialty brand manager Jason Bronstad’s daughter was around seven when he first joined Austin Texas-based clean, premium plant-based milk company, MALK Organics as interim CEO in 2020. At the time, Bronstad has been leading a family conversation about labels.  “So, one day, my daughter turns around a bottle of ketchup and says, ‘Hey, Dad, what’s high fru— …

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The British multinational alcoholic beverage company, Diageo, founded in 1997, is one of the world’s leading premium drinks businesses. North America is its largest market, with Diageo NA one of the best-performing CPGs across the US and Canada. Its 200+ brands are some of the world’s oldest and best loved. They include Guinness, the world’s No. 1 …

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