Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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In 2020 and 2021, as the twin crisis of COVID-19 and the recession overtook the world, some experts predicted that up to one out of three nonprofits were at risk of folding. But not because of donor apathy. In fact, the pandemic dramatically increased people’s consciousness of major challenges. With that awareness developed a new mandate: We must all do […]

In 2020 and 2021, as the twin crisis of COVID-19 and the recession overtook the world, some experts predicted that up to one out of three nonprofits were at risk of folding. But not because of donor apathy. In fact, the pandemic dramatically increased people’s consciousness of major challenges. With that awareness developed a new mandate: We must all do …

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You’ve probably heard of Groupon, the company that offers discounted “deals” from local businesses on everything from manicures and oil changes to Michelin-starred restaurants and amusement parks.  But did you know that in addition to becoming a global online marketplace, Groupon has since it began in 2008 evolved as a purpose-driven company? It aims to …

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Some businesses start out with a dollar and a dream. Yanni Hufnagel’s started with a dream of disrupting the way that the US drinks beverages and . . . lemons. In 2016, when the founder and CEO of the Atlanta-based Lemon Perfect Company was coaching basketball at the University of Nevada in Reno, he began a ketogenic diet routine …

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Imagine using your ride-hailing app to call a car, as most of us have done anywhere from dozens to hundreds of times, and when it arrives it has no driver. While just a few years ago this scenario might have seemed like something out of a science-fiction movie, today, in several cities around the world, …

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As the global climate emergency continues to worsen, people and businesses alike are finding themselves thinking more and more about our collective carbon footprint — both personal and corporate. But how many of us have thought about our environmental footprint on the actual ground on which we walk? Over the last two decades, Atlanta-based floor …

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As demand for sustainable products grows, so does the list of companies working to meet it. From clothing to beauty to home improvement, both consumers and corporations are concerned about how the items we use every day affect the health of the planet. When it comes to what we eat and drink, however, there is a unique opportunity to positively …

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