We First provides consulting and training to help companies tell the story of their good work in ways that build their business
McKinleyville, California’s seafood industry veteran Bill Carvalho co-founded Wild Planet Foods in 2005, after years of exasperation with the unsustainable practices he witnessed — and sometimes reluctantly practiced — in his industry.
McKinleyville, California’s seafood industry veteran Bill Carvalho co-founded Wild Planet Foods in 2005, after years of exasperation with the unsustainable practices he witnessed — and sometimes reluctantly practiced — in his industry.
Read MoreEach year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing …
Read MoreCompanies built on purpose establish their brand story and strategy direction from the start. By following a core vision, purpose-built businesses have an easier time cultivating consumer advocacy, fostering community, and growing their company around something bigger than their brand or industry. An excellent example of a brand founded on a purpose that’s stayed true …
Read MoreBrands that put purpose first simultaneously scale impact, consumer trust, and business growth. To build and maintain consumer trust, business leaders must act on purpose. In fact, a 2018 Edelman study found that 64 percent of consumers believe that “CEO’s should take the lead on change rather than waiting for government to impose it.” What’s …
Read MoreBrands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values as well as quality. The rideshare company is the second largest in the sector, controlling …
Read MoreI spoke with entrepreneur, consultant, speaker, and personal growth guru Greg Voisen on his podcast Inside Personal Growth to talk about how a major life event led me to break free from an unfulfilling career cycle to find and pursue my own personal purpose. The wake-up call that I received inspired not only this purpose …
Read More
