Values

August 3, 2021 by Simon Mainwaring

McKinleyville, California’s seafood industry veteran Bill Carvalho co-founded Wild Planet Foods in 2005, after years of exasperation with the unsustainable practices he witnessed — and sometimes reluctantly practiced — in his industry.

April 11, 2019 by Simon Mainwaring

Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing […]

March 13, 2019 by Simon Mainwaring

Companies built on purpose establish their brand story and strategy direction from the start. By following a core vision, purpose-built businesses have an easier time cultivating consumer advocacy, fostering community, and growing their company around something bigger than their brand or industry. An excellent example of a brand founded on a purpose that’s stayed true […]

November 29, 2018 by Simon Mainwaring

Brands that put purpose first simultaneously scale impact, consumer trust, and business growth. To build and maintain consumer trust, business leaders must act on purpose. In fact, a 2018 Edelman study found that 64 percent of consumers believe that “CEO’s should take the lead on change rather than waiting for government to impose it.” What’s […]

October 22, 2018 by Simon Mainwaring

Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values as well as quality. The rideshare company is the second largest in the sector, controlling […]

October 12, 2018 by Simon Mainwaring

I spoke with entrepreneur, consultant, speaker, and personal growth guru Greg Voisen on his podcast Inside Personal Growth to talk about how a major life event led me to break free from an unfulfilling career cycle to find and pursue my own personal purpose. The wake-up call that I received inspired not only this purpose […]