Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Values

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Most of us are familiar with the concept of sustainable development, but we usually think of it as exclusively related to the environmental movement. But if companies hope to build a thriving world that can sustain their business success, we need to deepen the meaning of sustainability to include both the concept of lasting and enduring […]

Most of us are familiar with the concept of sustainable development, but we usually think of it as exclusively related to the environmental movement. But if companies hope to build a thriving world that can sustain their business success, we need to deepen the meaning of sustainability to include both the concept of lasting and enduring …

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As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers.  While that may sound simple it’s very complicated to execute. Here’s why: In a …

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This morning charity: water launched their newest video, a 3-minute animation showing how Water Changes Everything. It’s both a demonstration of powerful storytelling around the critical issue of clean water for millions of people, and an inspiring example of how we can use social media to rally support for a cause  by building a community …

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httpv://www.youtube.com/watch?v=e5sJQJYknsc As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using a community engine to do just that. Here’s some …

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httpv://www.youtube.com/watch?v=KlXwGq8cPzo Today, March 22nd, is World Water Day, an initiative that grew out of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio. What better time to share some of the great work being done by charity: water, a non-profit that is not only reinventing the fundraising model but also offering unprecedented …

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