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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Values

March 6, 2011 by Simon Mainwaring

Many academics, authors and bloggers are taking a hard look at the practice of capitalism with a view to a more sustainable future that ensures prosperity for more people both here in the United States and around the developing world. This necessarily involves an examination of the private sector and the relationship between brands and […]

Many academics, authors and bloggers are taking a hard look at the practice of capitalism with a view to a more sustainable future that ensures prosperity for more people both here in the United States and around the developing world. This necessarily involves an examination of the private sector and the relationship between brands and …

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Filed Under: Brands, Consumers, Future, Purpose, Social, Values Tagged With: Brands, Consumers, purpose, Social media

February 28, 2011 by Simon Mainwaring

The We First concept refers to the intimately connected global community that we now live in. But it also refers to a community of  brands, cause-marketers, social entrepreneurs and regular people all around the world who have individually committed to driving social change. Every individual effort deserves to be celebrated because each serves as a permission …

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Filed Under: Brands, Future, Non-profits, Purpose, Values, We First Tagged With: Brands, non-profits, Social media

February 4, 2011 by Simon Mainwaring

Hundreds of thousands of Egyptians, many wearing bandages from from days of street fighting, turned out in Cairo’s Tahrir Square on Friday for what they are calling the ‘Day of Departure’, a nationwide cry for the immediate removal and prosecution of Hosni Mubarak who has ruled the country for 30 years. This story is now …

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Filed Under: Community, Future, Globalization, Social, Values Tagged With: activism, Egypt, Gladwell, Social media

January 10, 2011 by Simon Mainwaring

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. If …

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Filed Under: Advertising, Brands, Community, Consumers, Future, Social, Values Tagged With: branding, Community, Social media

December 9, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=hTlrSYbCbHE The Declaration of Human Rights portrayed in this video is what each of us hope for in life. Specifically, it is what the organisation Falling Whistles, founded by Sean Carasso, is working to bring to the people of the Congo. The Democratic Republic of Congo is home to the world’s deadliest war since WWII. Over …

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Filed Under: Capitalism, Causes, Future, Non-profits, Social, Values Tagged With: conflict minerals, Congo, Declaration of Human Rights, Falling Whistles

December 6, 2010 by Simon Mainwaring

Last week I had the opportunity to see Davis Guggenheim’s new award-winning documentary, ‘Waiting for Superman’. Rarely is a documentary this moving and even rarer still is that documentary about public school education. What really struck me was the interconnectedness of all issues related to the core challenge of public education. As Guggenheim very elegantly …

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Filed Under: Causes, Community, Economy, Future, Government, Optimism, Values Tagged With: Davis Guggenheim, public education, Waiting for Superman

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