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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Values

October 9, 2018 by Simon Mainwaring

  The world’s largest food chain has been facing internal challenges when it comes to corporate purpose. While McDonald’s has taken concerted efforts over the last several years to address sustainability issues like packaging, climate resiliency, and emissions reductions targets, it’s in hot water in regards to social responsibility. McDonald’s workers recently held a strike […]

  The world’s largest food chain has been facing internal challenges when it comes to corporate purpose. While McDonald’s has taken concerted efforts over the last several years to address sustainability issues like packaging, climate resiliency, and emissions reductions targets, it’s in hot water in regards to social responsibility. McDonald’s workers recently held a strike …

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Filed Under: Media, Purpose, Social, Values Tagged With: corporate purpose, McDonalds, Sexual Harrasment, social impact

June 13, 2017 by Simon Mainwaring

Business leaders from the world’s top companies including Amazon, Apple, Google, Microsoft, Nike, Hewlett Packard, PG&E, and many more are taking a stand to support the Paris Climate Agreement. While Michael Bloomberg’s commitment to contribute $15 million to the United Nations on behalf of the United States is a milestone on the road to a …

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Filed Under: Brands, Sustainability, Values Tagged With: Amazon, Antoine de Saint-Exupéry, Apple, Bill Gates, Business Renewables Center, Calvert Investments, Carbon Footprint Calculator, Ceres’ Supplier Self-Assessment Tool, Coalitions, eco-packaging, ENSO Plastics, Envision Plastics, ESG, Good, Google, Hewlett Packard, Jeff Bezos, Michael Bloomberg, Microsoft, New Resource Bank, Nike, Paris Climate Agreement, PG&E, Trump Administration, United Nations, Warren Buffet, We Are Still In

May 30, 2017 by Simon Mainwaring

Prior to ExxonMobil’s annual shareholder meeting, stockholders are making a push for the company to consider climate change as a more integral part in business strategy. These sentiments reflect a growing movement — fueled by pension fund managers, institutional investors and individuals – to pressure oil companies to be more transparent about how climate change and related …

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Filed Under: Brands, Consumers, Values Tagged With: B2B, BHP Billiton, ExxonMobil, Paris Climate Agreement, Standards of Business Conduct

February 13, 2017 by Simon Mainwaring

  Stakeholders are increasingly aware of where companies stand on larger social issues affecting the world and are requiring the businesses they support to become responsible corporate citizens. What’s more, new media is empowering consumers and employees to engage in conversations with brands about their purpose and that, in turn, is transforming the role of …

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Filed Under: Brands, Government, Leadership, Social, Values Tagged With: amicus brief, Apple, Facebook, Google, Howard Schultz, Microsoft, Netflix, Starbucks, Tesla, Travis Kalanick, Uber

August 31, 2016 by Simon Mainwaring

Everyday, women are bombarded with thousands of messages both explicit and implicit about how they look, and more often than not, how they can look better to presumably feel better. From the covers of celebrity tabloids, to “how-to” videos on YouTube, to a galaxy of social posts, and everywhere else in the media, it’s a …

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Filed Under: Optimism, Purpose, Values Tagged With: Brand Empowerment, Dove, employee engagement

July 29, 2016 by Simon Mainwaring

Every company faces the challenge of defining their brands story. But how do you do it in a way that gives you the greatest growth opportunity?

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Filed Under: Brands, Values, Videos, We First Tagged With: #SimonOnBrand, Brand Story, Shared Values, VLOG

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