Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Values

by

Today Mark Zuckerberg travels to D.C. for a Congressional Briefing on privacy. While this will probably bring the privacy debate to a boil, I wanted to return to a Zuckerberg statement revealed last week that was largely overlooked in the emotion of privacy pushback. The statement was extracted  from David Kirkpatrick’s upcoming book, The Facebook Effect by Michael Zimmer […]

Today Mark Zuckerberg travels to D.C. for a Congressional Briefing on privacy. While this will probably bring the privacy debate to a boil, I wanted to return to a Zuckerberg statement revealed last week that was largely overlooked in the emotion of privacy pushback. The statement was extracted  from David Kirkpatrick’s upcoming book, The Facebook Effect by Michael Zimmer …

Read More

by

httpv://www.youtube.com/watch?v=Q1Oaj7ZXUxY I recently had the great pleasure of sitting down with Derrick Ashong – extraordinary musician, radio host and thought leader in the social change space. He shared his insights into how to reach younger audiences and what they want to hear. Derrick Ashong & Harpo Productions: SM: Derrick’s been doing some fantastic work with …

Read More

by

This is such a period of amazing transformation for brands, the advertising industry, corporations, media and consumers. Each player not only has to make sense of a new marketplace but has to remake themselves in order to thrive. Finally they have to let others know about it or they’ve wasted all that effort. The same …

Read More

by

Ordinarily I wouldn’t write about this sort of thing as it’s so close to home but it’s such a wonderful example of how a brand can use service to its advantage. At Christmas I went home to Australia to visit my family. At LAX, my daughter was wandering through a store while waiting to board …

Read More

by

I’ve written often about the need for a brand to define who it is and what its core values are. I wanted to take that further by saying that it is equally critical to define the goals of a brand in terms of purpose for the year. Without doing so a brand is likely to …

Read More

by

Here Ted Sarandos, who’s already at the center of the firestorm between studios, cable companies and video stores, takes questions from the floor about the DVD business, Red Box, VOD, streaming video, the Comcast threat, piracy, cable companies and the future of Netflix. If you interested in how, why and what people will be watching, …

Read More