Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Values

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It’s the end of the end and finally – finally! – 2010 is here. Like many people I’m relieved to welcome in 2010. 2009 was one crazy roller coaster. So I thought I’d share a guest post about how to thrive next year. It’s all about nerve and how to use it to your advantage […]

It’s the end of the end and finally – finally! – 2010 is here. Like many people I’m relieved to welcome in 2010. 2009 was one crazy roller coaster. So I thought I’d share a guest post about how to thrive next year. It’s all about nerve and how to use it to your advantage …

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This has been a transitional year, partly spent recovering from the trauma of the Great Recession and partly spent adjusting to shifts in power in the marketing industry. Everyone from brands and advertising agencies to their employees have been reeling from one change after another. One of the many unsettling aspects was the rise of …

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In 1964, Marshal McLuhan made the famous statement: “The medium is the message”. More recently, Stowe Boyd stated, “Meaning is the new search.” I would like to add something to this trajectory of thought: Meaning is media. We are all now capable of being content producers. As a result, the traditional distinction between media silos …

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So often we hear that a brand wants to go social – that is, to be organically shareable, a hub for substantive conversations around mutual concerns and values, a place where customers return as a focal point in their lives. Yet in my experience that often isn’t possible because a brand hasn’t done the basics, …

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Last week’s post about digital intimacy generated some great debate about how our lives have been changed by social media. It seems appropriate to look back and have some fun with what we might have lost on the way: I miss losing touch with you. I miss the challenge of trying to distil the last …

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There’s no doubt social media makes the world smaller – friends and family across the country and around the globe are only a click away. There’s also no doubt that as frontrunners like twitter and facebook monetize their business plans, social media will prove to be a goldmine for those left standing. What is often …

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