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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Values

April 22, 2009 by Simon Mainwaring

You may die but don’t expect your digital assets to go with you. Thanks to Legacy Locker, those instant tweets have been granted immortality. The concept is simple and suddenly obvious. They protect everything you create on the internet for your trust or estate (just as you do with your car, house or retirement account). […]

You may die but don’t expect your digital assets to go with you. Thanks to Legacy Locker, those instant tweets have been granted immortality. The concept is simple and suddenly obvious. They protect everything you create on the internet for your trust or estate (just as you do with your car, house or retirement account). …

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Filed Under: Social, Technology, Values Tagged With: Digital asset, Social media, Twitter

April 10, 2009 by Simon Mainwaring

I was thinking about what we do as people, about the images we present of ourselves to others – consciously or not – to manage how we are perceived. Often, as I have done myself, we present an image that is so foreign to who we are it’s like someone you don’t even know. Aging, …

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Filed Under: Brands, Values Tagged With: Brands, core values, Phil Knight, Steve Jobs

March 20, 2009 by Simon Mainwaring

I have a confession to make. I didn’t buy Apple when it was $34 a share (as an art director told me to), nor did I buy it when it was $64 a share (as he reminded me to). As such, I failed to sell when it reached almost $200 a share. It seems, in …

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Filed Under: Technology, Values Tagged With: Apple, Technology

February 28, 2009 by Simon Mainwaring

In my last blog I discussed the case for optimism, re-characterizing this extremely difficult period of economic turmoil as a necessary transition to a period of possibility best approached with openness rather than fear. That begs the question as to how to participate in this process in order to take full advantage of the opportunities …

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Filed Under: Creativity, Optimism, Values Tagged With: Creativity, Elizabeth Gilbert, TED

February 21, 2009 by Simon Mainwaring

This blog begins with a happy conspiracy of circumstances that led me to D.C. and, ultimately, through the kindness of others, to this wonderful room at the Hay-Adam’s Hotel. As an Australian, I knew little about the hotel until the First Family stayed there in the weeks before President Obama’s inauguration. To find myself in …

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Filed Under: Optimism, Values Tagged With: Obama, Optimism, White House

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