At We First, we only partner with extraordinary companies that share our same drive and vision for positive social change, and on that note, we’re so excited to host the 2013 We First Social Branding Seminar at the beautiful boutique W Hollywood hotel. Sitting at the intersection of Hollywood and Vine, under the shadow of […]
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I had no idea PaylPal processed $3.6B for charities last year, or that there are 850,000 live charitable listings on eBay on any given day. Like me, the majority of consumers may not realize what a purpose-driven company eBay Inc is, but that’s about to change. Last week, eBay Inc. announced its new Social Innovation strategy […]
Read MoreI wanted to share some insights from a recent interview I did for Speaker magazine about how to develop effective branding strategies and enhance engagement by focusing on “we.” We First has helped many organizations — from Global 500 companies to nonprofits — to effectively pursue “the art of inspiring customers to champion your brand.” […]
Read MoreLast year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common purpose, the goal being to not only build a better world but to inspire customers to help build your business with you. In addition, I […]
Read Morehttp://youtu.be/AMpZ0TGjbWE While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for three powerful reasons. First, the repetition of the phrase “So God made a farmer.” Second, Paul Harvey’s evocative narration. Third, stylistically it cut through its […]
Read MoreI had a special moment in London last week that I wanted to share. Five years ago when I started writing We First, I had no idea what I was doing or if it would amount to anything. When it came to writing the Epilogue, I went up to a friend’s house and locked myself […]
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