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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Values

January 18, 2012 by Simon Mainwaring

I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does a wonderful job of articulating how the internet has heightened awareness around the world of […]

I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does a wonderful job of articulating how the internet has heightened awareness around the world of …

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Filed Under: Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Government, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values Tagged With: david kirkpatrick, Facebook, social good, Social media, social technology, Twitter

January 16, 2012 by Simon Mainwaring

In honor of Martin Luther King Jr.’s birthday, I’m sharing the epilogue to We First in which I reference famous words from his ‘I Have a Dream’ speech that still ring true today. Economic equality was an important part of his vision and legacy, and while strides have been made, we still have far to …

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Filed Under: Capitalism, Causes, Community, Consumers, Economy, Future, Purpose, Values, We First Tagged With: Economy, Future, MLK Jr., racial equality

January 10, 2012 by Simon Mainwaring

No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out by research by the world’s largest PR firm, Edelman, whose 2011 Trust Barometer found that …

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Filed Under: Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Leadership, Optimism, Other, Purpose, Thinking, Values Tagged With: CSR, Greg Link, Smart Trust, social good, Stephen Covey, Trust

December 30, 2011 by Simon Mainwaring

What a year 2011 was! It was mad, fun, nerve-wracking, infuriating, surprising, depressing, stressful, joyous, exhausting, and more. So much sobering news around the world, so much painful, heartfelt transformation, so much optimism in the face of challenges by millions of people around the world. The year also saw the successful launch of the book, …

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Filed Under: Brands, Capitalism, Consumers, Economy, Future, Purpose, Social, Thinking, Values, We First Tagged With: Future, New Year Eve, Social media

December 29, 2011 by Simon Mainwaring

2011 has been distinguished by dramatic citizen activism in the United States and around the world. Perhaps largest in public consciousness are the Arab Spring revolutions that continue to transform the political landscape in the Middle East, and the homegrown Occupy Wall Street movement spreading around the world protesting economic inequality. Each is significant in …

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Filed Under: Advertising, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Purpose, Social, Values, We First Tagged With: activism, branding, Consumers, Social media

December 20, 2011 by Simon Mainwaring

Over the last several months we have witnessed the rise of the #OccupyWallStreet movement, both across America and around the world, and witnessed its tour of a familiar news cycle. At first, it was dismissed out of hand as a collection of rabble-rousers with no clear or unified intent. It was then re-characterized as a …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Non-profits, Purpose, Social, Values, We First Tagged With: branding, Capitalism, Consumers, Social media

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